Mobile marketing is changing on a daily basis. I’m creating content for a course in this topic that will be offered in 2013, and it is challenging to determine just what will be important in the next six months. Our courses at National University are being developed with consideration to helping graduate students find better and more meaningful employment, or to start their own businesses. We have sought out the best minds in the industry to help guide our future students. Our goal is to provide a quality service as defined by our customers, who are the business community. Our students are our products and we’re in the process of helping them to innovate and become distinctive. We do that through defining the tasks, through reflecting on needs and on projecting the outcomes. We work in a global economy, with the most rapid communication tools in mankind. Opportunities for internships, hands on learning and much community support is available to our students and alumni. Our Area of Specialization (AOS) will be part of the Masters in Business Administration (MBA), and we think is a breakthrough for education. See the previous post for more information. Did I mention you can take your courses with your smartphone? When we say, “access” we mean for anyone, worldwide. Your comments on what students need to know about Mobile Marketing and Social Media are welcome. Please send comments.