See the release here and if you are faculty, let them know and you can access the book for free for a limited time. It’s been a two year effort from four experts. A university in New Zealand was one of the first to adopt this week. We will donate 10% of all receipts to support scholarships for Marketing Students through Marketing EDGE. Stay tuned here for more details. http://finance.yahoo.com/news/stukent-inc-publishes-first-kind-124100976.html
This video about the MIT Media Lab inventor will inspire and provoke, typical for a Tedx Talk.