So if 95% of the Chinese are using their Smartphone to connect to the internet, that means they are nearly always using the best connected tool in the world for accessing information. Only 60% are using the desktop (trending down) and just over a third using the laptop (trending down) and fewer using the tablet (same). One trend to note here is that Connected TV usage is up in 2016, to 25% (trending up). This comes to us from eMarketer. (Jan 2017)
What does it tell us? It says that the Chinese users have embraced mobile in a big way, with 19 out of 20 people (1.3 Billion live there) owning and using a smartphone that connects them instantly from where they are to where they want to be.
I was grateful to have been invited to be a Visiting Professor for a week at Nanfang College at Sun Yat-Sen University, Guangzhou, China in November, 2016. Pictured, above, I was in the classroom, teaching some of the basic and not so basic strategies of marketing. I also taught from my textbook, Mobile Marketing Essentials (pub. by Stukent, Inc).
These students taught me so much about Mobile payments. They did not carry or need credit cards or cash. They used their smartphone everywhere they went, and purchased whatever they needed directly from the phone. It was as simple as waving the phone near the reader and letting bluetooth technology take over the payments.
These payments can also be found inside the WeChat app, so you don’t even need to download a different app. They have mini apps inside, so you can have a one stop shopping experience. I will hope to return to China again, and this time, not wait 28 years to make that happen. Maybe I’ll be back again this year!