Monthly Archives: February 2019

book cover

Mobile Marketing Essentials

Sample Lesson Plan

Lesson Plan Chapter 9

Mobile Marketing Essentials published by Stukent, Inc.

This chapter can be covered in one 75-minute class period, but it can also be extended across two class periods, if desired.

Recommended time breakdown for one-class coverage:

15 minutes: Discussion of quiz questions.

35 minutes: Analysis of Equifax case.

25 minutes: Analysis activity.

Recommended time breakdown for two-class coverage:

Class 1:

15 minutes: Discussion of quiz questions.

60 minutes: Introduce Equifax case.

  • Define privacy and discuss its influence on the practice of mobile marketing
  • Discuss strategies for operationalizing privacy within an organization 
  • Evaluate existing and emerging privacy technologies and how they fit within the MarTech stack
  • Explain the regulatory landscape relevant to mobile and privacy
  • Analysis of strategies, tactics and behavior changes in Mobile and Privacy. Discuss the Equifax case and how it changes the way they looked at mobile and privacy.

To get free access to the teaching materials, as faculty, go to stukent.com/MaryBeth

Then let us know how you did with your class!