https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3460737
This is a scholarly paper that was published in 2019 about Mobile Marketing effectiveness. It is related to the education market, the third in a series. Feel free to review and comment. I’d like to see your feedback if you like this topic.
You may also like the Mobile Marketing Essentials textbook that I co-authored for the Stukent, Inc publishing company. www.stukent.com.
