Author Archives: admin

About admin

Dr. Mary Beth McCabe, Lead Faculty in Marketing at National University, has been active in Marketing for decades, first at Univision TV, Chicago, and later in San Diego, where she has been an entrepreneur, running her own firm since 1993.

Advanced Instagram for Business Strategies with Jenn Herman

Do you have a business account on Instagram? Are you an advanced user who needs some help with getting more followers and relevant impact in your special area? Check out this live session with Jenn Herman (pictured, second from left) from April 24, 2018 to find out what works for best practices.

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/DyphcFv7zDU” frameborder=”0″ allow=”autoplay; encrypted-media” allowfullscreen></iframe>

 

Jenn Herman

Jenn Herman and her Instagram book at National University

 

Marketing Automation for Mobile and Social with Jaime Nacach

https://youtu.be/JRIoeO37EYw

Click<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/JRIoeO37EYw” frameborder=”0″ allow=”autoplay; encrypted-media” allowfullscreen></iframe> if you want to better understand what is going on in Marketing and Marketing Automation today. We would like to hear from you. Did you learn anything new here? I know that everyone has a chance to share and learn when they are open to the experience. Are you taking your automation to the next level?

We talk about analytics, tracking, privacy and so much more.

Takeaways include all of the different platforms you can use to save time and save money.

Mobile apps need to be careful when they use automation. Forms need to be accessible.

Jaime Nacach graded the following platforms: 1-10, 10 being best.

Constant Contact 7-8

Zoho Campaigns 9-10

ActiveCampaigns 9

GetResponse 7

Hubspot ….not used, but would give it a 10.

Also, Agile CRM

and InfusionSoft was mentioned.

Big companies may not embrace Automation as small firms can. They are not as agile.

Listen to the recording to find out what works and what doesn’t.

Thank you to Jaime Nacach from Bloominari Marketing.

 

Data Privacy Discussion Live with Michael Becker

Michael Becker is on the faculty at National University and has become an expert in Data Privacy. Do you know what this is? What is data? Clear up some of the confusion and learn with us. What Watch the video here:

Read more on the topic below.

 

Michael Becker

Mobile Marketing Workshop photo

Michael Becker has been studying this topic for ten years. He’s really one of the brightest minds on the subject. Get to know your privacy rights. What happens after you click?

Want to know more about personal data, especially when it’s yours?

People’s relationship with their personal information is changing. People are becoming aware that their personal information is employed by organizations (inc. commercial, non-commercial, government) to support background operations, to personalize services, to deliver conveniences and value. However, to date, outside simple opt-in mechanics, people have had little to no active role in the management of their personal information. For example, people have little to no insight or say in how their data is used for marketing, in predictive analytics modeling, credit scoring, real-identity detection & resolution, fraud management, and a host of other applications that have a material effect on nearly every aspect of their lives. We’re entering an age of awareness and awakening. The increase of public data breaches, the rise of recognized security flaws in hardware and software, and actual and perceived data misuses of personal data are opening people’s eyes to the need to protect their privacy and to take an active role in the management of their personal information. One day, market leaders envision, that the majority of people will awaken to the undeniable fact that their personal information has value, that it is their asset, and that they can have an active role in its management–its production, collection, refinement, use, exchange, and value. However, for many, having control over the sovereignty of their digital self may be out of reach of many, as privacy is the new luxury good.

In this session Mary Beth McCabe and Michael Becker have an online fireside chat on the future of privacy and the emergence of the individual digital sovereignty. We’ll discuss the triggers–changes in people’s behavior, the regulatory and technology landscape, and commercial reactions—that have triggered a tsunami that is washing over the world’s economies. Once the waters recede the landscape of business will forever be changed. It is time to prepare.

Michael, Becker, Ramon Corona, Mary Beth McCabe, (l to r) at National University

http://bit.ly/2scGRCd

Live with Jamie Turner, Internationally Recognized Author, Network TV News Contributor

Want to learn from Jamie Turner? He’s got some inspiration here in this webinar, recorded early in 2018.

Learn about social media, mobile marketing, artificial intelligence and virtual reality. All of these which impact marketers today. Find out what the trends mean.

Live with Jamie Turner

photo and description

Meet Jamie Turner

“What is Artificial Intelligence? And how is Artificial Intelligence different from Machine Learning?”
We will talk about this Monday, Jan 29 from 11am -12 Noon PST LIVE with Jamie. Here is the login. https://zoom.us/j/8584882867

Conversation starter here from Jamie’s blog….. “AI is the ability for a computer or computer-controlled robot to perform tasks commonly associated with intelligent beings. AI is an umbrella term that would include a wide variety of things including self-driving cars, Google search, image recognition software, and a whole slew of stuff you already use or are at least thinking of using.

Machine Learning is a sub-category of AI. It gives computers the ability to automatically learn and improve by using algorithms. (An algorithm is a step-by-step procedure for solving a problem or reaching a goal. It’s sort of like a recipe that you keep adjusting and improving each time you use it.)

Artificial Intelligence is a broad category that covers computers and robots that do human tasks, and Machine Learning is a sub-category that focuses in on the use of algorithms that continue to improve the more they’re used.”

AI= Google Image Search, Paid Search, and Facebook Feed. Also, Netflix, Spotify and Pandora all give you AI.

Jamie’s got a list of 157 AI platforms and growing.
https://60secondmarketer.com/blog/2018/01/24/157-top-artificial-intelligence-platforms Go ahead and add to it!

Live with Lon Safko on innovative thinking and social media interview

We talked with Lon Safko about Innovative Thinking and Social Media. Give a few minutes to listen to his words and the interaction with Mary Beth McCabe and guests. Tell us what you think.
Some of the topics included personal stories of success and failure. We talked about creativity, perspective, and defined inventors, entrepreneurs and innovators.
One of the key points was about “Admitting your weaknesses is your strongest strength”. Lon is a champion for the inventor, and admits he was weak in Marketing at first.

Enjoy the experience here.

Your digital transformation: Have you made the move yet?

Are you part of the solution or part of the problem? We talked with Analyst Jason Bloomberg today about digital transformation. If you are not part of the change, you may be creating a silo or two. Our discussion today was about Mobile Marketing and Social Media and changes in Enterprise organizations, so now everyone has a stake in the success of the communications. Marketing is not just for the Marketing department. It’s everyone’s role and responsibility. There is role-shifting going on now.

We also talk about how to become an expert in your field. Is it too late to become an expert on the blockchain? Perhaps, or maybe your niche just has not yet been named. What makes an expert?

Jason Bloomberg gives us two examples of firms that are changing from within. One is www.jll.com, a real estate firm that is becoming a software company. If you visit the website, you’ll see very little about transactions, but a lot about lifestyle.

A second example is Neiman Marcus, Inc. Jason gave us examples of how personal touch has been successfully transformed using artificial intelligence tools. Sales executives have much more data available to help them navigate the needs and wants of customers. Therefore, they are able to be more efficient, while being personal and needs-driven.

Listen to the live, uncut version below.

 

Live webinar about Social Media and National University programs

Want to learn as much as you can in a short amount of time and make it look easy? Check out this video. Topics in this video include creating a persona for your business, solving your customer’s problems with a solution they need, and measuring your results. Examples of Hanes, IBM, and even Colgate Palmolive Dish Detergent are cases presented by #lisarothstein. Thank you, Lisa for this interview in depth and full of great experiences.

How close is your phone to you?

From an event at National University

Maybe it’s replaced your best friend. Maybe you never are without it. According to the IAB, two thirds of us are operating a device every thirty minutes of our awake time. And one in five of us is checking the phone every five minutes. Are you that one in five?
Guilty!

We knew that teens would rather have a mobile phone than a car, but this is a new finding, about time spent and how dependent we are on communications.
The Interactive Advertising Bureau (IAB) would like you to think that advertising is effective on mobile phones, too. They have some studies that prove this. Take a look here and comment if you like.
https://www.mediapost.com/publications/article/302794/smartphone-use-is-constant-worldwide.html