Dr. Mary Beth McCabe, Lead Faculty in Marketing at National University, has been active in Marketing for decades, first at Univision TV, Chicago, and later in San Diego, where she has been an entrepreneur, running her own firm since 1993.
Do you understand 5 G? It’s going to replace 4G in the next few years. You don’t have to run out and get a new phone now, but you should be learning about how this tech will change how we connect.
After watching this short video, you’ll have a better understanding and want to explore the options.
Here’s a summary:
What is different is that this tech moves us to the cloud, so cables can be obsolete. Your signal from your cell tower is more important. They say up to 100 times faster/better than 4G, but that depends. You will be able to download a full movie in just a few seconds, instead of minutes.
The reduction in time delay will help with safety for self-driving cars. In your home, your appliances, from your refrigerator to your Roomba and Alexa, will all be connected to your phone through 5G. And in the workplace, medical devices and industrial applications are all changing.
If you are a gamer, Network Slicing will help you win more stars and quests.
This may not roll out until 2025 in some areas, due, mostly, to cost. China may have an edge here as they invest in infrastructure in a big way now, Huawei and ZTE are ready to start testing. There may be some testing by ATT soon, but these will be limited, and not in rural areas for some time. Either way, it’s coming.
We did not create this list. We did not even know there was such a list, and National University is near the top. Can NU do better? Yes. of course. We are always improving our value and relevance. Here is the list from The Best Schools.
Our enrollments are rising now for our 2019 classes. So if you are searching for a program that is flexible, monthly, and with high value, consider looking at the Specialization in Mobile Marketing and Social Media as part of the MBA at National University.
Our graduates are working in the fields where they learned to craft their writing, strategy and collaboration. We’d like to introduce you to some of them. In the meantime, take a look at the rankings here and compare our program with the best.
Do you have a business account on Instagram? Are you an advanced user who needs some help with getting more followers and relevant impact in your special area? Check out this live session with Jenn Herman (pictured, second from left) from April 24, 2018 to find out what works for best practices.
Click<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/JRIoeO37EYw” frameborder=”0″ allow=”autoplay; encrypted-media” allowfullscreen></iframe> if you want to better understand what is going on in Marketing and Marketing Automation today. We would like to hear from you. Did you learn anything new here? I know that everyone has a chance to share and learn when they are open to the experience. Are you taking your automation to the next level?
We talk about analytics, tracking, privacy and so much more.
Takeaways include all of the different platforms you can use to save time and save money.
Mobile apps need to be careful when they use automation. Forms need to be accessible.
Jaime Nacach graded the following platforms: 1-10, 10 being best.
Constant Contact 7-8
Zoho Campaigns 9-10
Hubspot ….not used, but would give it a 10.
Also, Agile CRM
and InfusionSoft was mentioned.
Big companies may not embrace Automation as small firms can. They are not as agile.
Listen to the recording to find out what works and what doesn’t.
Thank you to Jaime Nacach from Bloominari Marketing.
Michael Becker is on the faculty at National University and has become an expert in Data Privacy. Do you know what this is? What is data? Clear up some of the confusion and learn with us. What Watch the video here:
Read more on the topic below.
Mobile Marketing Workshop photo
Michael Becker has been studying this topic for ten years. He’s really one of the brightest minds on the subject. Get to know your privacy rights. What happens after you click?
Want to know more about personal data, especially when it’s yours?
People’s relationship with their personal information is changing. People are becoming aware that their personal information is employed by organizations (inc. commercial, non-commercial, government) to support background operations, to personalize services, to deliver conveniences and value. However, to date, outside simple opt-in mechanics, people have had little to no active role in the management of their personal information. For example, people have little to no insight or say in how their data is used for marketing, in predictive analytics modeling, credit scoring, real-identity detection & resolution, fraud management, and a host of other applications that have a material effect on nearly every aspect of their lives. We’re entering an age of awareness and awakening. The increase of public data breaches, the rise of recognized security flaws in hardware and software, and actual and perceived data misuses of personal data are opening people’s eyes to the need to protect their privacy and to take an active role in the management of their personal information. One day, market leaders envision, that the majority of people will awaken to the undeniable fact that their personal information has value, that it is their asset, and that they can have an active role in its management–its production, collection, refinement, use, exchange, and value. However, for many, having control over the sovereignty of their digital self may be out of reach of many, as privacy is the new luxury good.
In this session Mary Beth McCabe and Michael Becker have an online fireside chat on the future of privacy and the emergence of the individual digital sovereignty. We’ll discuss the triggers–changes in people’s behavior, the regulatory and technology landscape, and commercial reactions—that have triggered a tsunami that is washing over the world’s economies. Once the waters recede the landscape of business will forever be changed. It is time to prepare.
Michael, Becker, Ramon Corona, Mary Beth McCabe, (l to r) at National University
“What is Artificial Intelligence? And how is Artificial Intelligence different from Machine Learning?”
We will talk about this Monday, Jan 29 from 11am -12 Noon PST LIVE with Jamie. Here is the login. https://zoom.us/j/8584882867
Conversation starter here from Jamie’s blog….. “AI is the ability for a computer or computer-controlled robot to perform tasks commonly associated with intelligent beings. AI is an umbrella term that would include a wide variety of things including self-driving cars, Google search, image recognition software, and a whole slew of stuff you already use or are at least thinking of using.
Machine Learning is a sub-category of AI. It gives computers the ability to automatically learn and improve by using algorithms. (An algorithm is a step-by-step procedure for solving a problem or reaching a goal. It’s sort of like a recipe that you keep adjusting and improving each time you use it.)
Artificial Intelligence is a broad category that covers computers and robots that do human tasks, and Machine Learning is a sub-category that focuses in on the use of algorithms that continue to improve the more they’re used.”
AI= Google Image Search, Paid Search, and Facebook Feed. Also, Netflix, Spotify and Pandora all give you AI.
Jamie’s got a list of 157 AI platforms and growing.
https://60secondmarketer.com/blog/2018/01/24/157-top-artificial-intelligence-platforms Go ahead and add to it!
We talked with Lon Safko about Innovative Thinking and Social Media. Give a few minutes to listen to his words and the interaction with Mary Beth McCabe and guests. Tell us what you think.
Some of the topics included personal stories of success and failure. We talked about creativity, perspective, and defined inventors, entrepreneurs and innovators.
One of the key points was about “Admitting your weaknesses is your strongest strength”. Lon is a champion for the inventor, and admits he was weak in Marketing at first.
Are you part of the solution or part of the problem? We talked with Analyst Jason Bloomberg today about digital transformation. If you are not part of the change, you may be creating a silo or two. Our discussion today was about Mobile Marketing and Social Media and changes in Enterprise organizations, so now everyone has a stake in the success of the communications. Marketing is not just for the Marketing department. It’s everyone’s role and responsibility. There is role-shifting going on now.
We also talk about how to become an expert in your field. Is it too late to become an expert on the blockchain? Perhaps, or maybe your niche just has not yet been named. What makes an expert?
Jason Bloomberg gives us two examples of firms that are changing from within. One is www.jll.com, a real estate firm that is becoming a software company. If you visit the website, you’ll see very little about transactions, but a lot about lifestyle.
A second example is Neiman Marcus, Inc. Jason gave us examples of how personal touch has been successfully transformed using artificial intelligence tools. Sales executives have much more data available to help them navigate the needs and wants of customers. Therefore, they are able to be more efficient, while being personal and needs-driven.