Category Archives: Marketing Faculty

National University faculty and classes.

Data Privacy Discussion Live with Michael Becker

Michael Becker is on the faculty at National University and has become an expert in Data Privacy. Do you know what this is? What is data? Clear up some of the confusion and learn with us. What Watch the video here:

Read more on the topic below.


Michael Becker

Mobile Marketing Workshop photo

Michael Becker has been studying this topic for ten years. He’s really one of the brightest minds on the subject. Get to know your privacy rights. What happens after you click?

Want to know more about personal data, especially when it’s yours?

People’s relationship with their personal information is changing. People are becoming aware that their personal information is employed by organizations (inc. commercial, non-commercial, government) to support background operations, to personalize services, to deliver conveniences and value. However, to date, outside simple opt-in mechanics, people have had little to no active role in the management of their personal information. For example, people have little to no insight or say in how their data is used for marketing, in predictive analytics modeling, credit scoring, real-identity detection & resolution, fraud management, and a host of other applications that have a material effect on nearly every aspect of their lives. We’re entering an age of awareness and awakening. The increase of public data breaches, the rise of recognized security flaws in hardware and software, and actual and perceived data misuses of personal data are opening people’s eyes to the need to protect their privacy and to take an active role in the management of their personal information. One day, market leaders envision, that the majority of people will awaken to the undeniable fact that their personal information has value, that it is their asset, and that they can have an active role in its management–its production, collection, refinement, use, exchange, and value. However, for many, having control over the sovereignty of their digital self may be out of reach of many, as privacy is the new luxury good.

In this session Mary Beth McCabe and Michael Becker have an online fireside chat on the future of privacy and the emergence of the individual digital sovereignty. We’ll discuss the triggers–changes in people’s behavior, the regulatory and technology landscape, and commercial reactions—that have triggered a tsunami that is washing over the world’s economies. Once the waters recede the landscape of business will forever be changed. It is time to prepare.

Michael, Becker, Ramon Corona, Mary Beth McCabe, (l to r) at National University

Live with Jamie Turner

photo and description

Meet Jamie Turner

“What is Artificial Intelligence? And how is Artificial Intelligence different from Machine Learning?”
We will talk about this Monday, Jan 29 from 11am -12 Noon PST LIVE with Jamie. Here is the login.

Conversation starter here from Jamie’s blog….. “AI is the ability for a computer or computer-controlled robot to perform tasks commonly associated with intelligent beings. AI is an umbrella term that would include a wide variety of things including self-driving cars, Google search, image recognition software, and a whole slew of stuff you already use or are at least thinking of using.

Machine Learning is a sub-category of AI. It gives computers the ability to automatically learn and improve by using algorithms. (An algorithm is a step-by-step procedure for solving a problem or reaching a goal. It’s sort of like a recipe that you keep adjusting and improving each time you use it.)

Artificial Intelligence is a broad category that covers computers and robots that do human tasks, and Machine Learning is a sub-category that focuses in on the use of algorithms that continue to improve the more they’re used.”

AI= Google Image Search, Paid Search, and Facebook Feed. Also, Netflix, Spotify and Pandora all give you AI.

Jamie’s got a list of 157 AI platforms and growing. Go ahead and add to it!

Live webinar about Social Media and National University programs

Want to learn as much as you can in a short amount of time and make it look easy? Check out this video. Topics in this video include creating a persona for your business, solving your customer’s problems with a solution they need, and measuring your results. Examples of Hanes, IBM, and even Colgate Palmolive Dish Detergent are cases presented by #lisarothstein. Thank you, Lisa for this interview in depth and full of great experiences.

What do you need to know about Social Media, but were afraid to ask?


Will you join us?

We’re hoping for a great AMA (Ask me Anything) session featuring our Social Media Expert, Cheryl Hawley, National University adjunct professor. Have a question? Send it in advance. Want to chat about it? We’ll be on Monday 1 PM-2PM PST. Never used zoom? It’s easy.

Join from PC, Mac, Linux, iOS or Android:

That’s all you need to do. If you have a headset and camera, you’ll be able to interact even better.

Cheryl Hawley is a digital marketing strategist, marketing professor and trained public speaker. Cheryl is the founder of Unite Socially.  A media agency specializing in social media marketing and influencer management for the beauty industry.  Cheryl is a highly sought after speaker and consultant whose work has impacted franchises and organizations that have grown to be multi-million dollar companies.

This photo (below) was the very first in the series, back in January, 2017. We are now well into the calendar year, so we have a lot in the pipeline as well as a history. Our Facebook page promotes the events. @mobilemarketingsocialmedia. We don’t charge a fee to attend. We want to inform, educate and help you with your individual needs. We hold these every other Monday at present. We may expand to a weekly format in the future.

Why do I need Mobile Marketing?


8 chapters in Mobile Marketing Essentials

Let’s face it, you would not be reading this if you didn’t think that it was important, right? Of course it is.
Do you check your device more than 200 times per day, and like me, sometimes have more than 20 apps open?
Try this: see if you can only use your mobile device for just one day. Try it. Cold turkey on the desktop. Can you do it?
For some, it’s really difficult because of habits we have that make us want to use the desktop. For others, they already use the mobile device for 90% of their work-related projects.
If you want to know more about Mobile Marketing, please consider buying this textbook from this link here, where Stukent, Ink, our publisher, will guide you to access the textbook.
We’d like to know what you think about the book, and how you like it. And, we will be using your comments as we launch the improved version ebook in the near future.

Order the textbook here

photo of Michael Hanley

co-author Michael Hanley, Ball State University



Amanda, from Stukent, at recent San Diego conference with Mary Beth McCabe.

Watch this short interview with Kimberly, who learned Mobile Marketing and Social Media at National University. To learn more, please contact

Faculty can access the new textbook on Mobile Marketing

See the release here and if you are faculty, let them know and you can access the book for free for a limited time. It’s been a two year effort from four experts.  A university in New Zealand was one of the first to adopt this week. We will donate 10% of all receipts to support scholarships for Marketing Students through Marketing EDGE. Stay tuned here for more details.

book cover

Educators and students welcome mobile marketing textbook

Do you want more out of your marketing? One NU student’s view:

With student Kisa Puckett at DR Expo

With student Kisa Puckett at DR Expo

Kisa at DRResponse Expo 2016 was an amazing experience full of learning opportunities and insight on various concepts related to direct response. This year was my first year attending and afforded me the opportunity to be engaged by many thought leaders in the industry including seasoned marketing professionals in the finance, marketing and web development, and automotive industries. The event also included the latest and greatest in technology applications for social media management, analytics, and media. I most enjoyed the marketing mix and how many of the companies attending the event as sponsors and exhibitors interconnected in one way or another in support of direct response marketing.

Major corporations and organizations such as Hulu, Lending Tree, and were among the heavy hitters – representing their brands as they shared their experience with attrition in both online and offline marketing practices. There were also several companies offering the latest in order and product fulfillment and call center services. Among these, informercial providers and copywriters were also present. This event gave me a broader perspective of direct response marketing and the chance to reflect on how technology has evolved over the years to allow marketers a greater platform to maximize their marketing budgets using advance tools and software that support analytics in a way that has never been done before.

The vibe of the event was welcoming, engaging, and full of educational opportunities that would benefit students and seasoned professionals in the marketing and communications industries. From this experience, I’ve gained additional industry knowledge and the opportunity to network with many amazing marketing professionals from all over the country. I currently work with local government and nonprofit organizations as well as small businesses. This event has given me several connections and opportunities that I know will lead to advancing my current employment and business in the marketing world.

Kisa Puckett

“It’s never too late” says MBA Grad at 57

Jeffrey Frichner

Today is the conferral date for Jeffrey Frichner, MBA, National University. Yes, he’s 57 years old, and he posted to his timeline on Nov 2 the proof. And the response has been overwhelming because he’s inspiring his teens, his neighbors and the NU faculty and student body to see the results of hard work and tenacity. Was it easy? No. Was it worth it? Yes, according to Jeffrey.

Jeffrey was my student in April 2015, in the class, Mobile Marketing. He came to the online classroom with an attitude that said, “I want to learn” and challenged his professor and his classmates to provide a superior experience for him to be successful. And succeed he has. He’s on to many new business opportunities and I doubt if it will be long before we’re hearing more.

He now has his Masters of Business Administration with a specialization in Mobile Marketing and Social Media, and as of today, it’s official.

In the meantime, we salute all of the hard working students in the School of Business and Management, as well as the professors and staff for making the student experience exceptionally excellent and we congratulate Jeffrey in his achievements, especially those in academia. We look forward to hearing more.