Category Archives: Marketing Faculty

National University faculty and classes.

Mobile Marketing Readiness Survey

mobile graphic

Is your business mobile ready? Take the test.

The Mobile Marketing Readiness Survey was created by Michael Becker, from mCordis. He shares it as part of the upcoming textbook on Mobile Marketing.

We’d like to see you take the survey, and then analyze your own personal results. You can score this as you feel is appropriate for your level of experience.
This is a tool that will help you to achieve your goals, and sets the expectations in advance of your work in Mobile Marketing.

Survey questions below:

1. a. Do you have a dedicated resource for mobile? Yes or No.

1b. If the answer is no, do you:
i) work with an outside agency.
ii) make mobile part of our overall marketing team’s efforts.
iii) make mobile part of our digital marketing/e-commerce team.
iv) have a dedicated mobile product team.
v) have a formal approach toward planning and executing mobile programs.
vi) none of the above

2. How are your mobile decisions made?
a) They are not made. We do not have a mobile team; our mobile programs are ad-hoc.
b) By our senior management.
c) By our marketing team.
d) By our agency.

3. Which of the following mobile channels do you use?
For each of the items listed below, choose one of the following:

Don’t Know What  This Is Not   Using Use Rarely Use                             Often Critical to our Efforts
Mobile-Optimized Email
Responsive Design Websites
Native Mobile Websites
Progressive Mobile Websites
Native Mobile Applications
Hybrid Mobile Applications
Application Enhancements        and SDKs
Push Notifications
Mobile Commerce
Proximity Commerce
Mobile Wallets
Streaming Audio
Optimized Mobile Video
Mobile SEO
Mobile Advertising – Display
Mobile Advertising – Native
Mobile Advertising – Rich Media
Location Enablers
QR Codes
Digital Watermarking
Augmented Reality
Device Finger Printing/Targeting

Scoring: Review your Mobile Marketing Readiness Survey results for additional questions you may want to ask yourself. You can also send this survey to your partners and co-workers to assess their level of technology adoption. If you find that the majority of your answers are “Not Using, Use Rarely, Occasionally or Don’t Know,” then you have some work to do. If you find that the majority of the items are in the “Use Often” and “Critical to Our Efforts” columns, then you are heading toward success faster than others. Reading the upcoming textbook will help you understand your mobile marketing readiness levels and how to improve them.
Stay tuned for more information to come about the textbook.

Mobile Marketing Workshop was held April 4, 2014 at National University, San Diego



This workshop is a one day experience to “get mobile”. If you know a little or a lot, you will enjoy the fast-paced interactive and intimate experience with one of the world’s leading experts on Mobile Marketing. Michael Becker wrote the book on it, literally. He’s not coming to sell books, though. He’s coming to help you and your colleagues figure out how to use mobile in your business and for your customers, how to make the experience personal and inviting, as well as useful.

Michael Becker is a well known Mobile Marketing expert. He travels around the world, helping businesses and organizations like yours, even very small ones, grow in the mobile marketing world. You will learn what you need to do in order to increase your knowledge and experience.

Register by e-mailing: and don’t miss out.

Highlight: Our Marketing Adjunct at National University

Highlight: Our Marketing Adjunct at National University

August 16, 2013

Highlight: Our Marketing Adjunct at National University

Michael Becker
Managing Partner, MobiPraxis
North American Strategist & Market Development, SOMO Global

Skype: satikusala
Twitter: @mobiledirect

Michael Becker is a passionate, international, entrepreneur, evangelist, volunteer, scholar and advisor. He is dedicated to a life of strategy and learning and helping individuals and their organizations achieve commercial success through the understanding of mobility and its impact on business and consumer engagement.

Michael has been active in the global business community for over 20 years. He is the managing partner at MobiPraxis, a mobile consultancy, and is the North American Strategist & Market Development Advisor for SOMO Global. In addition, he is a professor of mobile marketing at National University and a board member of the Mobile Marketing Association and Direct Marketing Educational Foundation.

In addition to his commercial advising and public speaking efforts, Michael is a scholar. He is currently pursuing his doctorate at Golden Gate University and is investigating the currency of personal information and personal cloud services.

Highlight: Our Marketing Faculty at National University

Dr. Mohammed Nadeem is a Professor of BusinessWho will be teaching the courses at National University in Mobile Marketing and Social Media? All are professional and highly skilled at their business professions, with a passion for sharing the knowledge and being experienced at helping adult learners compete in a global economy. Here is the short bio for one of our instructors.

“Dr. Mohammed Nadeem is a Professor of Business and an expert in Strategic and Global Marketing Management focused on Customer Intimacy / Consumer Behavior from a Digital Marketing / Social Media perspective. Professor Nadeem, a “Fulbright Specialist”, believes in preparing leaders to contribute lasting value to all types of organizations, in all sectors, and wherever there are opportunities to make a positive difference for business and society. Dr. Nadeem’s research explores customer loyalty and satisfaction issues, and how social media impacts the decisions of consumers, and how firms can market their products and services more successfully.

Dr. Nadeem teaches graduate marketing courses including Global Marketing, Consumer Behavior, Marketing Strategy, Multi-Cultural Marketing, Marketing Management, and Marketing in Emerging Economies. He has published both in Business, Marketing and Psychology journals. His research has won several awards including the National University’s prestigious ‘Distinguished Scholarship’ Award. Professor Nadeem has consulted for clients in Education and High-tech industries in US & Middle East. Dr Nadeem holds a Ph.D., in Business (Marketing) from UIU, Cincinnati, Ohio and a Professional Development Program Certificate in Digital Marketing from Harvard University, Cambridge, MA. He has worked as a Program and Projects Manager of Marketing and Business Development for over ten years at Lockheed Martin Corporation, and Western Digital Corporations, Silicon Valley, CA.

Dr. Nadeem is a US Citizen and lives with his wife and children in Santa Clara, CA”.

Recent Publication (to be used in the course):

Nadeem, M., (2012). Social Customer Relationship Management (SCRM): How connecting social analytics to business analytics enhances customer care and loyalty?

International Journal of Business and Social Science, 3, (21), 88-102.