The Mobile Marketing Readiness Survey was created by Michael Becker, from mCordis. He shares it as part of the upcoming textbook on Mobile Marketing.
We’d like to see you take the survey, and then analyze your own personal results. You can score this as you feel is appropriate for your level of experience.
This is a tool that will help you to achieve your goals, and sets the expectations in advance of your work in Mobile Marketing.
Survey questions below:
1. a. Do you have a dedicated resource for mobile? Yes or No.
1b. If the answer is no, do you:
i) work with an outside agency.
ii) make mobile part of our overall marketing team’s efforts.
iii) make mobile part of our digital marketing/e-commerce team.
iv) have a dedicated mobile product team.
v) have a formal approach toward planning and executing mobile programs.
vi) none of the above
2. How are your mobile decisions made?
a) They are not made. We do not have a mobile team; our mobile programs are ad-hoc.
b) By our senior management.
c) By our marketing team.
d) By our agency.
3. Which of the following mobile channels do you use?
For each of the items listed below, choose one of the following:
|Don’t Know What This Is||Not Using||Use Rarely||Use Often||Critical to our Efforts|
|Responsive Design Websites|
|Native Mobile Websites|
|Progressive Mobile Websites|
|Native Mobile Applications|
|Hybrid Mobile Applications|
|Application Enhancements and SDKs|
|Optimized Mobile Video|
|Mobile Advertising – Display|
|Mobile Advertising – Native|
|Mobile Advertising – Rich Media|
|Device Finger Printing/Targeting|
Scoring: Review your Mobile Marketing Readiness Survey results for additional questions you may want to ask yourself. You can also send this survey to your partners and co-workers to assess their level of technology adoption. If you find that the majority of your answers are “Not Using, Use Rarely, Occasionally or Don’t Know,” then you have some work to do. If you find that the majority of the items are in the “Use Often” and “Critical to Our Efforts” columns, then you are heading toward success faster than others. Reading the upcoming textbook will help you understand your mobile marketing readiness levels and how to improve them.
Stay tuned for more information to come about the textbook.
Learn about Mobile Marketing and what is mobility? Michael Becker, professor at National University shares part 1 here.
This workshop is a one day experience to “get mobile”. If you know a little or a lot, you will enjoy the fast-paced interactive and intimate experience with one of the world’s leading experts on Mobile Marketing. Michael Becker wrote the book on it, literally. He’s not coming to sell books, though. He’s coming to help you and your colleagues figure out how to use mobile in your business and for your customers, how to make the experience personal and inviting, as well as useful.
Michael Becker is a well known Mobile Marketing expert. He travels around the world, helping businesses and organizations like yours, even very small ones, grow in the mobile marketing world. You will learn what you need to do in order to increase your knowledge and experience.
Register by e-mailing: firstname.lastname@example.org and don’t miss out.
Highlight: Our Marketing Adjunct at National University
Managing Partner, MobiPraxis
North American Strategist & Market Development, SOMO Global
Michael Becker is a passionate, international, entrepreneur, evangelist, volunteer, scholar and advisor. He is dedicated to a life of strategy and learning and helping individuals and their organizations achieve commercial success through the understanding of mobility and its impact on business and consumer engagement.
Michael has been active in the global business community for over 20 years. He is the managing partner at MobiPraxis, a mobile consultancy, and is the North American Strategist & Market Development Advisor for SOMO Global. In addition, he is a professor of mobile marketing at National University and a board member of the Mobile Marketing Association and Direct Marketing Educational Foundation.
In addition to his commercial advising and public speaking efforts, Michael is a scholar. He is currently pursuing his doctorate at Golden Gate University and is investigating the currency of personal information and personal cloud services.
Who will be teaching the courses at National University in Mobile Marketing and Social Media? All are professional and highly skilled at their business professions, with a passion for sharing the knowledge and being experienced at helping adult learners compete in a global economy. Here is the short bio for one of our instructors.
“Dr. Mohammed Nadeem is a Professor of Business and an expert in Strategic and Global Marketing Management focused on Customer Intimacy / Consumer Behavior from a Digital Marketing / Social Media perspective. Professor Nadeem, a “Fulbright Specialist”, believes in preparing leaders to contribute lasting value to all types of organizations, in all sectors, and wherever there are opportunities to make a positive difference for business and society. Dr. Nadeem’s research explores customer loyalty and satisfaction issues, and how social media impacts the decisions of consumers, and how firms can market their products and services more successfully.
Dr. Nadeem teaches graduate marketing courses including Global Marketing, Consumer Behavior, Marketing Strategy, Multi-Cultural Marketing, Marketing Management, and Marketing in Emerging Economies. He has published both in Business, Marketing and Psychology journals. His research has won several awards including the National University’s prestigious ‘Distinguished Scholarship’ Award. Professor Nadeem has consulted for clients in Education and High-tech industries in US & Middle East. Dr Nadeem holds a Ph.D., in Business (Marketing) from UIU, Cincinnati, Ohio and a Professional Development Program Certificate in Digital Marketing from Harvard University, Cambridge, MA. He has worked as a Program and Projects Manager of Marketing and Business Development for over ten years at Lockheed Martin Corporation, and Western Digital Corporations, Silicon Valley, CA.
Dr. Nadeem is a US Citizen and lives with his wife and children in Santa Clara, CA”.
Recent Publication (to be used in the course):
Nadeem, M., (2012). Social Customer Relationship Management (SCRM): How connecting social analytics to business analytics enhances customer care and loyalty?
International Journal of Business and Social Science, 3, (21), 88-102.