Category Archives: Marketing Faculty

National University faculty and classes.

Do you want more out of your marketing? One NU student’s view:

With student Kisa Puckett at DR Expo

With student Kisa Puckett at DR Expo

Kisa at DRResponse Expo 2016 was an amazing experience full of learning opportunities and insight on various concepts related to direct response. This year was my first year attending and afforded me the opportunity to be engaged by many thought leaders in the industry including seasoned marketing professionals in the finance, marketing and web development, and automotive industries. The event also included the latest and greatest in technology applications for social media management, analytics, and media. I most enjoyed the marketing mix and how many of the companies attending the event as sponsors and exhibitors interconnected in one way or another in support of direct response marketing.

Major corporations and organizations such as Hulu, Lending Tree, and Wix.com were among the heavy hitters – representing their brands as they shared their experience with attrition in both online and offline marketing practices. There were also several companies offering the latest in order and product fulfillment and call center services. Among these, informercial providers and copywriters were also present. This event gave me a broader perspective of direct response marketing and the chance to reflect on how technology has evolved over the years to allow marketers a greater platform to maximize their marketing budgets using advance tools and software that support analytics in a way that has never been done before.

The vibe of the event was welcoming, engaging, and full of educational opportunities that would benefit students and seasoned professionals in the marketing and communications industries. From this experience, I’ve gained additional industry knowledge and the opportunity to network with many amazing marketing professionals from all over the country. I currently work with local government and nonprofit organizations as well as small businesses. This event has given me several connections and opportunities that I know will lead to advancing my current employment and business in the marketing world.

Kisa Puckett

“It’s never too late” says MBA Grad at 57

Jeffrey Frichner

Today is the conferral date for Jeffrey Frichner, MBA, National University. Yes, he’s 57 years old, and he posted to his timeline on Nov 2 the proof. And the response has been overwhelming because he’s inspiring his teens, his neighbors and the NU faculty and student body to see the results of hard work and tenacity. Was it easy? No. Was it worth it? Yes, according to Jeffrey.

Jeffrey was my student in April 2015, in the class, Mobile Marketing. He came to the online classroom with an attitude that said, “I want to learn” and challenged his professor and his classmates to provide a superior experience for him to be successful. And succeed he has. He’s on to many new business opportunities and I doubt if it will be long before we’re hearing more.

He now has his Masters of Business Administration with a specialization in Mobile Marketing and Social Media, and as of today, it’s official.

In the meantime, we salute all of the hard working students in the School of Business and Management, as well as the professors and staff for making the student experience exceptionally excellent and we congratulate Jeffrey in his achievements, especially those in academia. We look forward to hearing more.

Mobile Marketing Readiness Survey

mobile graphic

Is your business mobile ready? Take the test.

The Mobile Marketing Readiness Survey was created by Michael Becker, from mCordis. He shares it as part of the upcoming textbook on Mobile Marketing.

We’d like to see you take the survey, and then analyze your own personal results. You can score this as you feel is appropriate for your level of experience.
This is a tool that will help you to achieve your goals, and sets the expectations in advance of your work in Mobile Marketing.

Survey questions below:

1. a. Do you have a dedicated resource for mobile? Yes or No.

1b. If the answer is no, do you:
i) work with an outside agency.
ii) make mobile part of our overall marketing team’s efforts.
iii) make mobile part of our digital marketing/e-commerce team.
iv) have a dedicated mobile product team.
v) have a formal approach toward planning and executing mobile programs.
vi) none of the above

2. How are your mobile decisions made?
a) They are not made. We do not have a mobile team; our mobile programs are ad-hoc.
b) By our senior management.
c) By our marketing team.
d) By our agency.

3. Which of the following mobile channels do you use?
For each of the items listed below, choose one of the following:

Don’t Know What  This Is Not   Using Use Rarely Use                             Often Critical to our Efforts
SMS
MMS
USSD
Mobile-Optimized Email
Responsive Design Websites
Native Mobile Websites
Progressive Mobile Websites
Native Mobile Applications
Hybrid Mobile Applications
Application Enhancements        and SDKs
Push Notifications
Beacons
Mobile Commerce
Proximity Commerce
Mobile Wallets
Click-to-Calls
Streaming Audio
Optimized Mobile Video
Mobile SEO
Mobile Advertising – Display
Mobile Advertising – Native
Mobile Advertising – Rich Media
Location Enablers
QR Codes
Digital Watermarking
Augmented Reality
Device Finger Printing/Targeting

Scoring: Review your Mobile Marketing Readiness Survey results for additional questions you may want to ask yourself. You can also send this survey to your partners and co-workers to assess their level of technology adoption. If you find that the majority of your answers are “Not Using, Use Rarely, Occasionally or Don’t Know,” then you have some work to do. If you find that the majority of the items are in the “Use Often” and “Critical to Our Efforts” columns, then you are heading toward success faster than others. Reading the upcoming textbook will help you understand your mobile marketing readiness levels and how to improve them.
Stay tuned for more information to come about the textbook.

Mobile Marketing Workshop was held April 4, 2014 at National University, San Diego

13692_SOBM_MMW_Poster_P2

13692_SOBM_MMW_Poster_P2

This workshop is a one day experience to “get mobile”. If you know a little or a lot, you will enjoy the fast-paced interactive and intimate experience with one of the world’s leading experts on Mobile Marketing. Michael Becker wrote the book on it, literally. He’s not coming to sell books, though. He’s coming to help you and your colleagues figure out how to use mobile in your business and for your customers, how to make the experience personal and inviting, as well as useful.

Michael Becker is a well known Mobile Marketing expert. He travels around the world, helping businesses and organizations like yours, even very small ones, grow in the mobile marketing world. You will learn what you need to do in order to increase your knowledge and experience.

Register by e-mailing: tdelagarma@nu.edu and don’t miss out.

Highlight: Our Marketing Adjunct at National University

Highlight: Our Marketing Adjunct at National University

August 16, 2013

Highlight: Our Marketing Adjunct at National University

Michael Becker
Managing Partner, MobiPraxis
North American Strategist & Market Development, SOMO Global

408-242-5733
michael.Becker@natuniv.edu
Skype: satikusala
Twitter: @mobiledirect
LinkedIn: http://www.linkedin.com/in/mobiledirect/

Michael Becker is a passionate, international, entrepreneur, evangelist, volunteer, scholar and advisor. He is dedicated to a life of strategy and learning and helping individuals and their organizations achieve commercial success through the understanding of mobility and its impact on business and consumer engagement.

Michael has been active in the global business community for over 20 years. He is the managing partner at MobiPraxis, a mobile consultancy, and is the North American Strategist & Market Development Advisor for SOMO Global. In addition, he is a professor of mobile marketing at National University and a board member of the Mobile Marketing Association and Direct Marketing Educational Foundation.

In addition to his commercial advising and public speaking efforts, Michael is a scholar. He is currently pursuing his doctorate at Golden Gate University and is investigating the currency of personal information and personal cloud services.

Highlight: Our Marketing Faculty at National University

Dr. Mohammed Nadeem is a Professor of BusinessWho will be teaching the courses at National University in Mobile Marketing and Social Media? All are professional and highly skilled at their business professions, with a passion for sharing the knowledge and being experienced at helping adult learners compete in a global economy. Here is the short bio for one of our instructors.

“Dr. Mohammed Nadeem is a Professor of Business and an expert in Strategic and Global Marketing Management focused on Customer Intimacy / Consumer Behavior from a Digital Marketing / Social Media perspective. Professor Nadeem, a “Fulbright Specialist”, believes in preparing leaders to contribute lasting value to all types of organizations, in all sectors, and wherever there are opportunities to make a positive difference for business and society. Dr. Nadeem’s research explores customer loyalty and satisfaction issues, and how social media impacts the decisions of consumers, and how firms can market their products and services more successfully.

Dr. Nadeem teaches graduate marketing courses including Global Marketing, Consumer Behavior, Marketing Strategy, Multi-Cultural Marketing, Marketing Management, and Marketing in Emerging Economies. He has published both in Business, Marketing and Psychology journals. His research has won several awards including the National University’s prestigious ‘Distinguished Scholarship’ Award. Professor Nadeem has consulted for clients in Education and High-tech industries in US & Middle East. Dr Nadeem holds a Ph.D., in Business (Marketing) from UIU, Cincinnati, Ohio and a Professional Development Program Certificate in Digital Marketing from Harvard University, Cambridge, MA. He has worked as a Program and Projects Manager of Marketing and Business Development for over ten years at Lockheed Martin Corporation, and Western Digital Corporations, Silicon Valley, CA.

Dr. Nadeem is a US Citizen and lives with his wife and children in Santa Clara, CA”.

Recent Publication (to be used in the course):

Nadeem, M., (2012). Social Customer Relationship Management (SCRM): How connecting social analytics to business analytics enhances customer care and loyalty?

International Journal of Business and Social Science, 3, (21), 88-102.