Category Archives: Marketing

Faculty can access the new textbook on Mobile Marketing

See the release here and if you are faculty, let them know and you can access the book for free for a limited time. It’s been a two year effort from four experts.  A university in New Zealand was one of the first to adopt this week. We will donate 10% of all receipts to support scholarships for Marketing Students through Marketing EDGE. Stay tuned here for more details. http://finance.yahoo.com/news/stukent-inc-publishes-first-kind-124100976.html

book cover

Educators and students welcome mobile marketing textbook

Do you want more out of your marketing? One NU student’s view:

With student Kisa Puckett at DR Expo

With student Kisa Puckett at DR Expo

Kisa at DRResponse Expo 2016 was an amazing experience full of learning opportunities and insight on various concepts related to direct response. This year was my first year attending and afforded me the opportunity to be engaged by many thought leaders in the industry including seasoned marketing professionals in the finance, marketing and web development, and automotive industries. The event also included the latest and greatest in technology applications for social media management, analytics, and media. I most enjoyed the marketing mix and how many of the companies attending the event as sponsors and exhibitors interconnected in one way or another in support of direct response marketing.

Major corporations and organizations such as Hulu, Lending Tree, and Wix.com were among the heavy hitters – representing their brands as they shared their experience with attrition in both online and offline marketing practices. There were also several companies offering the latest in order and product fulfillment and call center services. Among these, informercial providers and copywriters were also present. This event gave me a broader perspective of direct response marketing and the chance to reflect on how technology has evolved over the years to allow marketers a greater platform to maximize their marketing budgets using advance tools and software that support analytics in a way that has never been done before.

The vibe of the event was welcoming, engaging, and full of educational opportunities that would benefit students and seasoned professionals in the marketing and communications industries. From this experience, I’ve gained additional industry knowledge and the opportunity to network with many amazing marketing professionals from all over the country. I currently work with local government and nonprofit organizations as well as small businesses. This event has given me several connections and opportunities that I know will lead to advancing my current employment and business in the marketing world.

Kisa Puckett

graphic about mobile and social

Coming in 2017, The Mobile Marketing Essentials

mobile graphic

Is your business mobile ready? Take the test.

We have been working on a book “The Mobile Marketing Essentials” since 2014 and it’s coming closer to being finished. We know there is a need for this, because we have been searching and not able to find the right materials. We will announce a date and a location where you can download the book for free for a limited time. So, please follow this page and you will be notified of that date. In the meantime, look for chapters and content to roll out as well. The authors are: Michael Becker, Michael Hanley, Paul Berney and Mary Beth McCabe. We really appreciate your support and encouragement as this writing and publishing process is critical to the growth of content and distribution that has a high quality and value for the reader.

Ad Blocking: How does it work? What do you use?

How does Adblock work?

How does Adblock work?

In my search for more content on mobile marketing, I found a pub from Britain that is called “Mobile Marketing” and I found a very interesting article about Ad blocking. If you remember pop up ads, then you know why there is such a thing.
Ad blocking is coming to mobile in an explosive way in the near future, they claim. I agree with that prediction.
Yes, you can get a “White Label” for your ads. But most large companies actually pay for this, they say. So, what confidence do we have with a white label if it just costs a company extra cash?
I’ve installed Adblock, and it tells me that in 3 weeks, I’ve had 42 ads blocked and that I have saved 54 MB of data. That tracking tells me that the app has been good for me, so I will keep it and keep checking my stats.
The welcome screen says Adblock blocks banners, pop-ups and videos in any app. It works on both Wi-Fi and cellular networks and protects your privacy by blocking malicious tracking.For a visual demonstration on how this works, see the figure above, “How does Adblock work? This was a screen shot of my mobile phone.

The reason Adblock and other apps that exist is that the ad community has been obnoxious in their pursuit of eyeballs. Some few have ruined the desktop and now the mobile experience.
When we watch TV, we can zap through the commercials. Now, with an app, we can block them out, mostly. And with paying a fee to a firm like YouTube ($9.95 a month) we can go ad free! That’s Google, getting paid to serve the ads, and getting paid NOT to serve the ads. Wow.
What a business.

Want to read more? See the magazine below for some very good articles on the topic.

San Diego Hispanics and their Mobile Phone

San Diego Hispanics and Mobile

Scarborough Research reaches deep into mobile here with a look into how Hispanics are using their wireless devices. This research comes from the SDX (formerly San Diego Ad Club) and the Hispanic Marketing committee. Today, Hispanics out index on almost every mobile device and measurement. We will continue this conversation in later posts. Your comments are welcome as well.

With the busiest border crossing in the world, the third largest region of US Hispanics, combined with Tijuana, the San Diego metro continues to shine as a leader. Stay tuned for more to come on this topic.

 

Thanks, Heather Clancy, for your breakthrough article

http://fortune.com/2015/07/27/breakthrough-year-mobile-marketing/

Heather Clancy writes for Fortune Magazine about the breakthrough year for mobile marketing. She uses three main points on why it’s compelling in 2015 to do your marketing through mobile channels. She’s clear, concise and uses good examples.

She’s done her homework. She’s sat through dozens of sales pitches to learn about new products and services. So, we give a shout out to you, Heather, for some good reporting and want to know about 2016, since we’re just a few months away. What will the Christmas holidays mean to mobile in the next few weeks/months? What about the Amazon’s of the world? How will Google react to Facebook’s new free transfer of funds using debit cards in the US to your friends/business friends?

More questions. Thanks for the conversation.

Michael Becker

Mobile Marketing Workshop photo

Mobile Marketing Readiness Survey

mobile graphic

Is your business mobile ready? Take the test.

The Mobile Marketing Readiness Survey was created by Michael Becker, from mCordis. He shares it as part of the upcoming textbook on Mobile Marketing.

We’d like to see you take the survey, and then analyze your own personal results. You can score this as you feel is appropriate for your level of experience.
This is a tool that will help you to achieve your goals, and sets the expectations in advance of your work in Mobile Marketing.

Survey questions below:

1. a. Do you have a dedicated resource for mobile? Yes or No.

1b. If the answer is no, do you:
i) work with an outside agency.
ii) make mobile part of our overall marketing team’s efforts.
iii) make mobile part of our digital marketing/e-commerce team.
iv) have a dedicated mobile product team.
v) have a formal approach toward planning and executing mobile programs.
vi) none of the above

2. How are your mobile decisions made?
a) They are not made. We do not have a mobile team; our mobile programs are ad-hoc.
b) By our senior management.
c) By our marketing team.
d) By our agency.

3. Which of the following mobile channels do you use?
For each of the items listed below, choose one of the following:

Don’t Know What  This Is Not   Using Use Rarely Use                             Often Critical to our Efforts
SMS
MMS
USSD
Mobile-Optimized Email
Responsive Design Websites
Native Mobile Websites
Progressive Mobile Websites
Native Mobile Applications
Hybrid Mobile Applications
Application Enhancements        and SDKs
Push Notifications
Beacons
Mobile Commerce
Proximity Commerce
Mobile Wallets
Click-to-Calls
Streaming Audio
Optimized Mobile Video
Mobile SEO
Mobile Advertising – Display
Mobile Advertising – Native
Mobile Advertising – Rich Media
Location Enablers
QR Codes
Digital Watermarking
Augmented Reality
Device Finger Printing/Targeting

Scoring: Review your Mobile Marketing Readiness Survey results for additional questions you may want to ask yourself. You can also send this survey to your partners and co-workers to assess their level of technology adoption. If you find that the majority of your answers are “Not Using, Use Rarely, Occasionally or Don’t Know,” then you have some work to do. If you find that the majority of the items are in the “Use Often” and “Critical to Our Efforts” columns, then you are heading toward success faster than others. Reading the upcoming textbook will help you understand your mobile marketing readiness levels and how to improve them.
Stay tuned for more information to come about the textbook.