Want to learn as much as you can in a short amount of time and make it look easy? Check out this video. Topics in this video include creating a persona for your business, solving your customer’s problems with a solution they need, and measuring your results. Examples of Hanes, IBM, and even Colgate Palmolive Dish Detergent are cases presented by #lisarothstein. Thank you, Lisa for this interview in depth and full of great experiences.
Maybe it’s replaced your best friend. Maybe you never are without it. According to the IAB, two thirds of us are operating a device every thirty minutes of our awake time. And one in five of us is checking the phone every five minutes. Are you that one in five?
We knew that teens would rather have a mobile phone than a car, but this is a new finding, about time spent and how dependent we are on communications.
The Interactive Advertising Bureau (IAB) would like you to think that advertising is effective on mobile phones, too. They have some studies that prove this. Take a look here and comment if you like.
We’re hoping for a great AMA (Ask me Anything) session featuring our Social Media Expert, Cheryl Hawley, National University adjunct professor. Have a question? Send it in advance. Want to chat about it? We’ll be on zoom.us Monday 1 PM-2PM PST. Never used zoom? It’s easy.
Join from PC, Mac, Linux, iOS or Android: https://nu.zoom.us/j/8584882867
That’s all you need to do. If you have a headset and camera, you’ll be able to interact even better.
Cheryl Hawley is a digital marketing strategist, marketing professor and trained public speaker. Cheryl is the founder of Unite Socially. A media agency specializing in social media marketing and influencer management for the beauty industry. Cheryl is a highly sought after speaker and consultant whose work has impacted franchises and organizations that have grown to be multi-million dollar companies.
This photo (below) was the very first in the series, back in January, 2017. We are now well into the calendar year, so we have a lot in the pipeline as well as a history. Our Facebook page promotes the events. @mobilemarketingsocialmedia. We don’t charge a fee to attend. We want to inform, educate and help you with your individual needs. We hold these every other Monday at present. We may expand to a weekly format in the future.
So if 95% of the Chinese are using their Smartphone to connect to the internet, that means they are nearly always using the best connected tool in the world for accessing information. Only 60% are using the desktop (trending down) and just over a third using the laptop (trending down) and fewer using the tablet (same). One trend to note here is that Connected TV usage is up in 2016, to 25% (trending up). This comes to us from eMarketer. (Jan 2017)
What does it tell us? It says that the Chinese users have embraced mobile in a big way, with 19 out of 20 people (1.3 Billion live there) owning and using a smartphone that connects them instantly from where they are to where they want to be.
I was grateful to have been invited to be a Visiting Professor for a week at Nanfang College at Sun Yat-Sen University, Guangzhou, China in November, 2016. Pictured, above, I was in the classroom, teaching some of the basic and not so basic strategies of marketing. I also taught from my textbook, Mobile Marketing Essentials (pub. by Stukent, Inc).
These students taught me so much about Mobile payments. They did not carry or need credit cards or cash. They used their smartphone everywhere they went, and purchased whatever they needed directly from the phone. It was as simple as waving the phone near the reader and letting bluetooth technology take over the payments.
These payments can also be found inside the WeChat app, so you don’t even need to download a different app. They have mini apps inside, so you can have a one stop shopping experience. I will hope to return to China again, and this time, not wait 28 years to make that happen. Maybe I’ll be back again this year!
Want to learn more about Lead Gen? Meet Rich Brooks on March 13 on our own special zoom cast. We’ll have an hour long Q and A about how to become more successful as a business owner, when it comes to digital marketing. Limited seating, so arrive early. Find out more @mobilemarketingsocialmedia on Facebook. This is #5 in a series.
Rich wrote the book that he wished someone had written when he started his business. He’s passionate about bringing you more customers and success. We’d like to share this special time with a few of our closest friends and associates. So far, we’ve had Melodie Tao, Lon Safko, Kendra Losee and Francisco Martinez on our show. We’d like to hear from you. Ask your questions and get real answers, too.
Let’s face it, you would not be reading this if you didn’t think that it was important, right? Of course it is.
Do you check your device more than 200 times per day, and like me, sometimes have more than 20 apps open?
Try this: see if you can only use your mobile device for just one day. Try it. Cold turkey on the desktop. Can you do it?
For some, it’s really difficult because of habits we have that make us want to use the desktop. For others, they already use the mobile device for 90% of their work-related projects.
If you want to know more about Mobile Marketing, please consider buying this textbook from this link here, where Stukent, Ink, our publisher, will guide you to access the textbook.
We’d like to know what you think about the book, and how you like it. And, we will be using your comments as we launch the improved version ebook in the near future.
Watch this short interview with Kimberly, who learned Mobile Marketing and Social Media at National University. To learn more, please contact firstname.lastname@example.org
We will be seeing more acquistions like this in the future. A Chicago powerful mobile marketing firm buys a more regional firm in Miami. http://finance.yahoo.com/news/vibes-acquires-red-fish-media-150000813.html
What changes do you see for Mobile Marketers in 2017?
It may seem intuitive to many of us that location is a key feature for mobile marketers. This year the MMA has been very focused on this topic. I have just spent a few hours reviewing MMA Location Based Advertising Measurement Guidelines.
Here are a few things that I learned. First of all, the device and user location is used to produce longitude and latitude. That is basic to the discussion.
There are many ways that measurement can be delivered. I’ll list the top 8 below:
- As part of a bid request (impression, user, device)
- GPs-identifies user location 10-100 meters
- WiFi- 30-100 meters and indoors is better. Not subject to provider/carrier limitations
- Cell Antennae Trilateration-between cell towers at the zip code or neighborhood level, with carrier and transmission limitations
- IP address- Static devices such as PC’s connected TV or OTT. Not very accurate.
- Registration Data
- 8. Behavioral analysis
So if you are asked to give your “location” in app, and you do so, these are ways you can be tracked. Yes, marketers are into tracking the results of their campaigns. Will they zero in on you, personally? It’s not likely.
Here is a link to the press release about the guidelines. http://www.mmaglobal.com/news/iab-mrc-mma-propose-updates-ad-measurement-guidelines-moving-industry-count-begin-render-model
If you would like to read the guidelines and comment, before the end of January, here is the website to visit. http://www.mmaglobal.com/documents/mobile-app-and-mobile-web-advertising-measurement-guidelines
See the release here and if you are faculty, let them know and you can access the book for free for a limited time. It’s been a two year effort from four experts. A university in New Zealand was one of the first to adopt this week. We will donate 10% of all receipts to support scholarships for Marketing Students through Marketing EDGE. Stay tuned here for more details. http://finance.yahoo.com/news/stukent-inc-publishes-first-kind-124100976.html
This video about the MIT Media Lab inventor will inspire and provoke, typical for a Tedx Talk.