We are pleased to show the actual sales numbers here, since 2017. We’ve donated thousands of dollars for scholarships to college students through Marketing EDGE, and we are pleased to be publishing the 6th update to the book this fall, so your students can enjoy reading the very latest now. Have you seen the book? As a faculty, you have free access. Get a full set of PPT’s, notes, case studies, quizzes, exams, course outlines, teaching tips and more. We love to help other teachers learn to teach this course. Thank you, Stukent, Inc for your support of this project since 2012.
Sample Lesson Plan
Lesson Plan Chapter 9
Mobile Marketing Essentials published by Stukent, Inc.
This chapter can be covered in one 75-minute class period, but it can also be extended across two class periods, if desired.
Recommended time breakdown for one-class coverage:
15 minutes: Discussion of quiz questions.
35 minutes: Analysis of Equifax case.
25 minutes: Analysis activity.
Recommended time breakdown for two-class coverage:
15 minutes: Discussion of quiz questions.
60 minutes: Introduce Equifax case.
- Define privacy and discuss its influence on the practice of mobile marketing
- Discuss strategies for operationalizing privacy within an organization
- Evaluate existing and emerging privacy technologies and how they fit within the MarTech stack
- Explain the regulatory landscape relevant to mobile and privacy
- Analysis of strategies, tactics and behavior changes in Mobile and Privacy. Discuss the Equifax case and how it changes the way they looked at mobile and privacy.
To get free access to the teaching materials, as faculty, go to stukent.com/MaryBeth
Then let us know how you did with your class!
Are you thinking about how to climb the ladder to the next rung? Will a Masters degree in Marketing help you? If so, we are offering this in ten months, one course a month. So for a small investment, you will have a lifetime of opportunity.
Talk to our advisors at National University. Ask them what you need. They are the experts.
You don’t need to take GMAT exams, or prep courses. Your transcripts from college will be needed, but that’s easy to do.
If you want online classes from anywhere in the world, we can provide that. And our onsite classes begin soon, too.
Our students learn about real business situations, from real faculty with real experience on the job. Our courses are reviewed and evaluated by students like you, every month! They tell us what they learned.
Let us know what you are doing in your current job, and we’ll see if we can help you climb to the next rung. We have experience, with more than 150,000 alumni. The new website is here for more info. https://www.nu.edu/ourprograms/schoolofbusinessandmanagement/managementandmarketing/programs/master-of-science-in-marketing/
Do you understand 5 G? It’s going to replace 4G in the next few years. You don’t have to run out and get a new phone now, but you should be learning about how this tech will change how we connect.
After watching this short video, you’ll have a better understanding and want to explore the options.
Here’s a summary:
What is different is that this tech moves us to the cloud, so cables can be obsolete. Your signal from your cell tower is more important. They say up to 100 times faster/better than 4G, but that depends. You will be able to download a full movie in just a few seconds, instead of minutes.
The reduction in time delay will help with safety for self-driving cars. In your home, your appliances, from your refrigerator to your Roomba and Alexa, will all be connected to your phone through 5G. And in the workplace, medical devices and industrial applications are all changing.
If you are a gamer, Network Slicing will help you win more stars and quests.
This may not roll out until 2025 in some areas, due, mostly, to cost. China may have an edge here as they invest in infrastructure in a big way now, Huawei and ZTE are ready to start testing. There may be some testing by ATT soon, but these will be limited, and not in rural areas for some time. Either way, it’s coming.
We did not create this list. We did not even know there was such a list, and National University is near the top. Can NU do better? Yes. of course. We are always improving our value and relevance. Here is the list from The Best Schools.
Our enrollments are rising now for our 2019 classes. So if you are searching for a program that is flexible, monthly, and with high value, consider looking at the Specialization in Mobile Marketing and Social Media as part of the MBA at National University.
Our graduates are working in the fields where they learned to craft their writing, strategy and collaboration. We’d like to introduce you to some of them. In the meantime, take a look at the rankings here and compare our program with the best.
Click<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/JRIoeO37EYw” frameborder=”0″ allow=”autoplay; encrypted-media” allowfullscreen></iframe> if you want to better understand what is going on in Marketing and Marketing Automation today. We would like to hear from you. Did you learn anything new here? I know that everyone has a chance to share and learn when they are open to the experience. Are you taking your automation to the next level?
We talk about analytics, tracking, privacy and so much more.
Takeaways include all of the different platforms you can use to save time and save money.
Mobile apps need to be careful when they use automation. Forms need to be accessible.
Jaime Nacach graded the following platforms: 1-10, 10 being best.
Constant Contact 7-8
Zoho Campaigns 9-10
Hubspot ….not used, but would give it a 10.
Also, Agile CRM
and InfusionSoft was mentioned.
Big companies may not embrace Automation as small firms can. They are not as agile.
Listen to the recording to find out what works and what doesn’t.
Thank you to Jaime Nacach from Bloominari Marketing.
This was a live webinar on Data Privacy. Learn more about the subject during this live interview (unedited) from 2018.
Michael Becker is on the faculty at National University and has become an expert in Data Privacy. Do you know what this is? What is data? Clear up some of the confusion and learn with us. What Watch the video here:
Read more on the topic below.
Michael Becker has been studying this topic for ten years. He’s really one of the brightest minds on the subject. Get to know your privacy rights. What happens after you click?
Want to know more about personal data, especially when it’s yours?
People’s relationship with their personal information is changing. People are becoming aware that their personal information is employed by organizations (inc. commercial, non-commercial, government) to support background operations, to personalize services, to deliver conveniences and value. However, to date, outside simple opt-in mechanics, people have had little to no active role in the management of their personal information. For example, people have little to no insight or say in how their data is used for marketing, in predictive analytics modeling, credit scoring, real-identity detection & resolution, fraud management, and a host of other applications that have a material effect on nearly every aspect of their lives. We’re entering an age of awareness and awakening. The increase of public data breaches, the rise of recognized security flaws in hardware and software, and actual and perceived data misuses of personal data are opening people’s eyes to the need to protect their privacy and to take an active role in the management of their personal information. One day, market leaders envision, that the majority of people will awaken to the undeniable fact that their personal information has value, that it is their asset, and that they can have an active role in its management–its production, collection, refinement, use, exchange, and value. However, for many, having control over the sovereignty of their digital self may be out of reach of many, as privacy is the new luxury good.
In this session Mary Beth McCabe and Michael Becker have an online fireside chat on the future of privacy and the emergence of the individual digital sovereignty. We’ll discuss the triggers–changes in people’s behavior, the regulatory and technology landscape, and commercial reactions—that have triggered a tsunami that is washing over the world’s economies. Once the waters recede the landscape of business will forever be changed. It is time to prepare.
Want to learn from Jamie Turner? He’s got some inspiration here in this webinar, recorded early in 2018.
Learn about social media, mobile marketing, artificial intelligence and virtual reality. All of these which impact marketers today. Find out what the trends mean.
“What is Artificial Intelligence? And how is Artificial Intelligence different from Machine Learning?”
We will talk about this Monday, Jan 29 from 11am -12 Noon PST LIVE with Jamie. Here is the login. https://zoom.us/j/8584882867
Conversation starter here from Jamie’s blog….. “AI is the ability for a computer or computer-controlled robot to perform tasks commonly associated with intelligent beings. AI is an umbrella term that would include a wide variety of things including self-driving cars, Google search, image recognition software, and a whole slew of stuff you already use or are at least thinking of using.
Machine Learning is a sub-category of AI. It gives computers the ability to automatically learn and improve by using algorithms. (An algorithm is a step-by-step procedure for solving a problem or reaching a goal. It’s sort of like a recipe that you keep adjusting and improving each time you use it.)
Artificial Intelligence is a broad category that covers computers and robots that do human tasks, and Machine Learning is a sub-category that focuses in on the use of algorithms that continue to improve the more they’re used.”
AI= Google Image Search, Paid Search, and Facebook Feed. Also, Netflix, Spotify and Pandora all give you AI.
Jamie’s got a list of 157 AI platforms and growing.
https://60secondmarketer.com/blog/2018/01/24/157-top-artificial-intelligence-platforms Go ahead and add to it!