Want to learn more about Lead Gen? Meet Rich Brooks on March 13 on our own special zoom cast. We’ll have an hour long Q and A about how to become more successful as a business owner, when it comes to digital marketing. Limited seating, so arrive early. Find out more @mobilemarketingsocialmedia on Facebook. This is #5 in a series.
Rich wrote the book that he wished someone had written when he started his business. He’s passionate about bringing you more customers and success. We’d like to share this special time with a few of our closest friends and associates. So far, we’ve had Melodie Tao, Lon Safko, Kendra Losee and Francisco Martinez on our show. We’d like to hear from you. Ask your questions and get real answers, too.
Let’s face it, you would not be reading this if you didn’t think that it was important, right? Of course it is.
Do you check your device more than 200 times per day, and like me, sometimes have more than 20 apps open?
Try this: see if you can only use your mobile device for just one day. Try it. Cold turkey on the desktop. Can you do it?
For some, it’s really difficult because of habits we have that make us want to use the desktop. For others, they already use the mobile device for 90% of their work-related projects.
If you want to know more about Mobile Marketing, please consider buying this textbook from this link here, where Stukent, Ink, our publisher, will guide you to access the textbook.
We’d like to know what you think about the book, and how you like it. And, we will be using your comments as we launch the improved version ebook in the near future.
We will be seeing more acquistions like this in the future. A Chicago powerful mobile marketing firm buys a more regional firm in Miami. http://finance.yahoo.com/news/vibes-acquires-red-fish-media-150000813.html
What changes do you see for Mobile Marketers in 2017?
It may seem intuitive to many of us that location is a key feature for mobile marketers. This year the MMA has been very focused on this topic. I have just spent a few hours reviewing MMA Location Based Advertising Measurement Guidelines.
Here are a few things that I learned. First of all, the device and user location is used to produce longitude and latitude. That is basic to the discussion.
There are many ways that measurement can be delivered. I’ll list the top 8 below:
As part of a bid request (impression, user, device)
GPs-identifies user location 10-100 meters
WiFi- 30-100 meters and indoors is better. Not subject to provider/carrier limitations
Cell Antennae Trilateration-between cell towers at the zip code or neighborhood level, with carrier and transmission limitations
IP address- Static devices such as PC’s connected TV or OTT. Not very accurate.
8. Behavioral analysis
So if you are asked to give your “location” in app, and you do so, these are ways you can be tracked. Yes, marketers are into tracking the results of their campaigns. Will they zero in on you, personally? It’s not likely.
Here is a link to the press release about the guidelines. http://www.mmaglobal.com/news/iab-mrc-mma-propose-updates-ad-measurement-guidelines-moving-industry-count-begin-render-model
If you would like to read the guidelines and comment, before the end of January, here is the website to visit. http://www.mmaglobal.com/documents/mobile-app-and-mobile-web-advertising-measurement-guidelines
See the release here and if you are faculty, let them know and you can access the book for free for a limited time. It’s been a two year effort from four experts. A university in New Zealand was one of the first to adopt this week. We will donate 10% of all receipts to support scholarships for Marketing Students through Marketing EDGE. Stay tuned here for more details. http://finance.yahoo.com/news/stukent-inc-publishes-first-kind-124100976.html
Educators and students welcome mobile marketing textbook
Listen to an inteview from Jeffrey Frishner, recent MBA graduate from National University http://podcastinnovators.com/interview-of-nus-mobile-marketing-and-social-media-program-manager-dr-mary-beth-mccabe
We have been working on a book “The Mobile Marketing Essentials” since 2014 and it’s coming closer to being finished. We know there is a need for this, because we have been searching and not able to find the right materials. We will announce a date and a location where you can download the book for free for a limited time. So, please follow this page and you will be notified of that date. In the meantime, look for chapters and content to roll out as well. The authors are: Michael Becker, Michael Hanley, Paul Berney and Mary Beth McCabe. We really appreciate your support and encouragement as this writing and publishing process is critical to the growth of content and distribution that has a high quality and value for the reader.
In my search for more content on mobile marketing, I found a pub from Britain that is called “Mobile Marketing” and I found a very interesting article about Ad blocking. If you remember pop up ads, then you know why there is such a thing.
Ad blocking is coming to mobile in an explosive way in the near future, they claim. I agree with that prediction.
Yes, you can get a “White Label” for your ads. But most large companies actually pay for this, they say. So, what confidence do we have with a white label if it just costs a company extra cash?
I’ve installed Adblock, and it tells me that in 3 weeks, I’ve had 42 ads blocked and that I have saved 54 MB of data. That tracking tells me that the app has been good for me, so I will keep it and keep checking my stats.
The welcome screen says Adblock blocks banners, pop-ups and videos in any app. It works on both Wi-Fi and cellular networks and protects your privacy by blocking malicious tracking.For a visual demonstration on how this works, see the figure above, “How does Adblock work? This was a screen shot of my mobile phone.
The reason Adblock and other apps that exist is that the ad community has been obnoxious in their pursuit of eyeballs. Some few have ruined the desktop and now the mobile experience.
When we watch TV, we can zap through the commercials. Now, with an app, we can block them out, mostly. And with paying a fee to a firm like YouTube ($9.95 a month) we can go ad free! That’s Google, getting paid to serve the ads, and getting paid NOT to serve the ads. Wow.
What a business.
Want to read more? See the magazine below for some very good articles on the topic.
Today is the conferral date for Jeffrey Frichner, MBA, National University. Yes, he’s 57 years old, and he posted to his timeline on Nov 2 the proof. And the response has been overwhelming because he’s inspiring his teens, his neighbors and the NU faculty and student body to see the results of hard work and tenacity. Was it easy? No. Was it worth it? Yes, according to Jeffrey.
Jeffrey was my student in April 2015, in the class, Mobile Marketing. He came to the online classroom with an attitude that said, “I want to learn” and challenged his professor and his classmates to provide a superior experience for him to be successful. And succeed he has. He’s on to many new business opportunities and I doubt if it will be long before we’re hearing more.
He now has his Masters of Business Administration with a specialization in Mobile Marketing and Social Media, and as of today, it’s official.
In the meantime, we salute all of the hard working students in the School of Business and Management, as well as the professors and staff for making the student experience exceptionally excellent and we congratulate Jeffrey in his achievements, especially those in academia. We look forward to hearing more.