Category Archives: Social Media Marketing

Social Media Marketing topics for business.

Live with Lon Safko on innovative thinking and social media interview

We talked with Lon Safko about Innovative Thinking and Social Media. Give a few minutes to listen to his words and the interaction with Mary Beth McCabe and guests. Tell us what you think.
Some of the topics included personal stories of success and failure. We talked about creativity, perspective, and defined inventors, entrepreneurs and innovators.
One of the key points was about “Admitting your weaknesses is your strongest strength”. Lon is a champion for the inventor, and admits he was weak in Marketing at first.

Enjoy the experience here.

Your digital transformation: Have you made the move yet?

Are you part of the solution or part of the problem? We talked with Analyst Jason Bloomberg today about digital transformation. If you are not part of the change, you may be creating a silo or two. Our discussion today was about Mobile Marketing and Social Media and changes in Enterprise organizations, so now everyone has a stake in the success of the communications. Marketing is not just for the Marketing department. It’s everyone’s role and responsibility. There is role-shifting going on now.

We also talk about how to become an expert in your field. Is it too late to become an expert on the blockchain? Perhaps, or maybe your niche just has not yet been named. What makes an expert?

Jason Bloomberg gives us two examples of firms that are changing from within. One is www.jll.com, a real estate firm that is becoming a software company. If you visit the website, you’ll see very little about transactions, but a lot about lifestyle.

A second example is Neiman Marcus, Inc. Jason gave us examples of how personal touch has been successfully transformed using artificial intelligence tools. Sales executives have much more data available to help them navigate the needs and wants of customers. Therefore, they are able to be more efficient, while being personal and needs-driven.

Listen to the live, uncut version below.

 

Live webinar about Social Media and National University programs

Want to learn as much as you can in a short amount of time and make it look easy? Check out this video. Topics in this video include creating a persona for your business, solving your customer’s problems with a solution they need, and measuring your results. Examples of Hanes, IBM, and even Colgate Palmolive Dish Detergent are cases presented by #lisarothstein. Thank you, Lisa for this interview in depth and full of great experiences.

The Chief Inspiration Officer speaks

Do you need to increase your influence? One way you can achieve this is to inspire. This live webinar with Sherry Hayes Peirce gives you insight on how to do that. Mostly, it’s about increasing your Human-ness. We talked about other topics to increase your inspirational tool box. Get yourself ready to watch and give a listen here: http://bit.ly/2slDTdW

For the audio only link: https://nu.zoom.us/recording/play/aK565Lo8BczMi_xU-No4ddpM7imKo3ucaNyjxc8Ryxh92jQHvK5jHpkXJ7kA2QyF

What do you need to know about Social Media, but were afraid to ask?

invitation

Will you join us?

We’re hoping for a great AMA (Ask me Anything) session featuring our Social Media Expert, Cheryl Hawley, National University adjunct professor. Have a question? Send it in advance. Want to chat about it? We’ll be on zoom.us Monday 1 PM-2PM PST. Never used zoom? It’s easy.

Join from PC, Mac, Linux, iOS or Android: https://nu.zoom.us/j/8584882867

That’s all you need to do. If you have a headset and camera, you’ll be able to interact even better.

Cheryl Hawley is a digital marketing strategist, marketing professor and trained public speaker. Cheryl is the founder of Unite Socially.  A media agency specializing in social media marketing and influencer management for the beauty industry.  Cheryl is a highly sought after speaker and consultant whose work has impacted franchises and organizations that have grown to be multi-million dollar companies.

This photo (below) was the very first in the series, back in January, 2017. We are now well into the calendar year, so we have a lot in the pipeline as well as a history. Our Facebook page promotes the events. @mobilemarketingsocialmedia. We don’t charge a fee to attend. We want to inform, educate and help you with your individual needs. We hold these every other Monday at present. We may expand to a weekly format in the future.

Meet Rich Brooks

Want to learn more about Lead Gen? Meet Rich Brooks on March 13 on our own special zoom cast. We’ll have an hour long Q and A about how to become more successful as a business owner, when it comes to digital marketing. Limited seating, so arrive early. Find out more @mobilemarketingsocialmedia on Facebook. This is #5 in a series.

Rich wrote the book that he wished someone had written when he started his business. He’s passionate about bringing you more customers and success. We’d like to share this special time with a few of our closest friends and associates. So far, we’ve had Melodie Tao, Lon Safko, Kendra Losee and Francisco Martinez on our show. We’d like to hear from you. Ask your questions and get real answers, too.

Take it from Mari

How to become an inventor using simple problems and finding solutions

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If you think ahead about how mobility has changed our world, and mostly for the better, watch this video from Ramesh Raskar about how x can become much more than just a variable. His TedX talk is the best one I have seen on Mobile Marketing. I hope you enjoy watching his theory and application of how your eye exam will be different in the future.

“As the Head of MIT Media Lab’s Camera Culture Research Group, Professor Ramesh Raskar is credited with a long list of innovations, including a smartphone attachment that can diagnose eye problems. But he makes the point that you don’t have to be a PhD to be an inventor. This inspiring talk from TEDx BeaconStreet equips every one of us with an easy-to-use framework.”

Have you ever seen the MIT Media Lab?

social media application

How to use Social Media to get jobs and work

There are some good tips on using Social Media effectively here, in this case study of Linkedin.com. This was presented in Los Angeles on April 17, 2015, and perhaps will also be presented at a future workshop to help us get better acquainted with platforms that allow us to network with other professionals like ourselves.

Are you getting results from Linkedin for jobs?

social media application

Recruitment using Social Media: Are you getting the jobs you want?

 

We want to hear from you about Linkedin. What are you finding that makes recruiters want to recommend you? Are you finding jobs without the premium membership? What are your experiences with the platform compared to other job related social media? We’d like to hear from you.