Category Archives: Social Media

Live with Lon Safko on innovative thinking and social media interview

We talked with Lon Safko about Innovative Thinking and Social Media. Give a few minutes to listen to his words and the interaction with Mary Beth McCabe and guests. Tell us what you think.
Some of the topics included personal stories of success and failure. We talked about creativity, perspective, and defined inventors, entrepreneurs and innovators.
One of the key points was about “Admitting your weaknesses is your strongest strength”. Lon is a champion for the inventor, and admits he was weak in Marketing at first.

Enjoy the experience here.

Your digital transformation: Have you made the move yet?

Are you part of the solution or part of the problem? We talked with Analyst Jason Bloomberg today about digital transformation. If you are not part of the change, you may be creating a silo or two. Our discussion today was about Mobile Marketing and Social Media and changes in Enterprise organizations, so now everyone has a stake in the success of the communications. Marketing is not just for the Marketing department. It’s everyone’s role and responsibility. There is role-shifting going on now.

We also talk about how to become an expert in your field. Is it too late to become an expert on the blockchain? Perhaps, or maybe your niche just has not yet been named. What makes an expert?

Jason Bloomberg gives us two examples of firms that are changing from within. One is www.jll.com, a real estate firm that is becoming a software company. If you visit the website, you’ll see very little about transactions, but a lot about lifestyle.

A second example is Neiman Marcus, Inc. Jason gave us examples of how personal touch has been successfully transformed using artificial intelligence tools. Sales executives have much more data available to help them navigate the needs and wants of customers. Therefore, they are able to be more efficient, while being personal and needs-driven.

Listen to the live, uncut version below.

 

Live webinar about Social Media and National University programs

Want to learn as much as you can in a short amount of time and make it look easy? Check out this video. Topics in this video include creating a persona for your business, solving your customer’s problems with a solution they need, and measuring your results. Examples of Hanes, IBM, and even Colgate Palmolive Dish Detergent are cases presented by #lisarothstein. Thank you, Lisa for this interview in depth and full of great experiences.

The Chief Inspiration Officer speaks

Do you need to increase your influence? One way you can achieve this is to inspire. This live webinar with Sherry Hayes Peirce gives you insight on how to do that. Mostly, it’s about increasing your Human-ness. We talked about other topics to increase your inspirational tool box. Get yourself ready to watch and give a listen here: http://bit.ly/2slDTdW

For the audio only link: https://nu.zoom.us/recording/play/aK565Lo8BczMi_xU-No4ddpM7imKo3ucaNyjxc8Ryxh92jQHvK5jHpkXJ7kA2QyF

What do you need to know about Social Media, but were afraid to ask?

invitation

Will you join us?

We’re hoping for a great AMA (Ask me Anything) session featuring our Social Media Expert, Cheryl Hawley, National University adjunct professor. Have a question? Send it in advance. Want to chat about it? We’ll be on zoom.us Monday 1 PM-2PM PST. Never used zoom? It’s easy.

Join from PC, Mac, Linux, iOS or Android: https://nu.zoom.us/j/8584882867

That’s all you need to do. If you have a headset and camera, you’ll be able to interact even better.

Cheryl Hawley is a digital marketing strategist, marketing professor and trained public speaker. Cheryl is the founder of Unite Socially.  A media agency specializing in social media marketing and influencer management for the beauty industry.  Cheryl is a highly sought after speaker and consultant whose work has impacted franchises and organizations that have grown to be multi-million dollar companies.

This photo (below) was the very first in the series, back in January, 2017. We are now well into the calendar year, so we have a lot in the pipeline as well as a history. Our Facebook page promotes the events. @mobilemarketingsocialmedia. We don’t charge a fee to attend. We want to inform, educate and help you with your individual needs. We hold these every other Monday at present. We may expand to a weekly format in the future.

Meet Rich Brooks

Want to learn more about Lead Gen? Meet Rich Brooks on March 13 on our own special zoom cast. We’ll have an hour long Q and A about how to become more successful as a business owner, when it comes to digital marketing. Limited seating, so arrive early. Find out more @mobilemarketingsocialmedia on Facebook. This is #5 in a series.

Rich wrote the book that he wished someone had written when he started his business. He’s passionate about bringing you more customers and success. We’d like to share this special time with a few of our closest friends and associates. So far, we’ve had Melodie Tao, Lon Safko, Kendra Losee and Francisco Martinez on our show. We’d like to hear from you. Ask your questions and get real answers, too.

Take it from Mari

NU affordable and ranking higher

Social Media simplified

Did you know that NU’s programs were among the most affordable? Here is more detail. We are now ranked #19 of the most affordable online bachelor’s degrees in communications.
Want to know more: Just ask, we’ll be glad to respond. http://www.thebestschools.org/rankings/most-affordable-online-bachelors-degrees-communications-public-relations/

Do you want more out of your marketing? One NU student’s view:

With student Kisa Puckett at DR Expo

With student Kisa Puckett at DR Expo

Kisa at DRResponse Expo 2016 was an amazing experience full of learning opportunities and insight on various concepts related to direct response. This year was my first year attending and afforded me the opportunity to be engaged by many thought leaders in the industry including seasoned marketing professionals in the finance, marketing and web development, and automotive industries. The event also included the latest and greatest in technology applications for social media management, analytics, and media. I most enjoyed the marketing mix and how many of the companies attending the event as sponsors and exhibitors interconnected in one way or another in support of direct response marketing.

Major corporations and organizations such as Hulu, Lending Tree, and Wix.com were among the heavy hitters – representing their brands as they shared their experience with attrition in both online and offline marketing practices. There were also several companies offering the latest in order and product fulfillment and call center services. Among these, informercial providers and copywriters were also present. This event gave me a broader perspective of direct response marketing and the chance to reflect on how technology has evolved over the years to allow marketers a greater platform to maximize their marketing budgets using advance tools and software that support analytics in a way that has never been done before.

The vibe of the event was welcoming, engaging, and full of educational opportunities that would benefit students and seasoned professionals in the marketing and communications industries. From this experience, I’ve gained additional industry knowledge and the opportunity to network with many amazing marketing professionals from all over the country. I currently work with local government and nonprofit organizations as well as small businesses. This event has given me several connections and opportunities that I know will lead to advancing my current employment and business in the marketing world.

Kisa Puckett

Ad Blocking: How does it work? What do you use?

How does Adblock work?

How does Adblock work?

In my search for more content on mobile marketing, I found a pub from Britain that is called “Mobile Marketing” and I found a very interesting article about Ad blocking. If you remember pop up ads, then you know why there is such a thing.
Ad blocking is coming to mobile in an explosive way in the near future, they claim. I agree with that prediction.
Yes, you can get a “White Label” for your ads. But most large companies actually pay for this, they say. So, what confidence do we have with a white label if it just costs a company extra cash?
I’ve installed Adblock, and it tells me that in 3 weeks, I’ve had 42 ads blocked and that I have saved 54 MB of data. That tracking tells me that the app has been good for me, so I will keep it and keep checking my stats.
The welcome screen says Adblock blocks banners, pop-ups and videos in any app. It works on both Wi-Fi and cellular networks and protects your privacy by blocking malicious tracking.For a visual demonstration on how this works, see the figure above, “How does Adblock work? This was a screen shot of my mobile phone.

The reason Adblock and other apps that exist is that the ad community has been obnoxious in their pursuit of eyeballs. Some few have ruined the desktop and now the mobile experience.
When we watch TV, we can zap through the commercials. Now, with an app, we can block them out, mostly. And with paying a fee to a firm like YouTube ($9.95 a month) we can go ad free! That’s Google, getting paid to serve the ads, and getting paid NOT to serve the ads. Wow.
What a business.

Want to read more? See the magazine below for some very good articles on the topic.