Category Archives: Social Media

Data Privacy Discussion Live with Michael Becker

Michael Becker is on the faculty at National University and has become an expert in Data Privacy. Do you know what this is? What is data? Clear up some of the confusion and learn with us. What Watch the video here:

Read more on the topic below.


Michael Becker

Mobile Marketing Workshop photo

Michael Becker has been studying this topic for ten years. He’s really one of the brightest minds on the subject. Get to know your privacy rights. What happens after you click?

Want to know more about personal data, especially when it’s yours?

People’s relationship with their personal information is changing. People are becoming aware that their personal information is employed by organizations (inc. commercial, non-commercial, government) to support background operations, to personalize services, to deliver conveniences and value. However, to date, outside simple opt-in mechanics, people have had little to no active role in the management of their personal information. For example, people have little to no insight or say in how their data is used for marketing, in predictive analytics modeling, credit scoring, real-identity detection & resolution, fraud management, and a host of other applications that have a material effect on nearly every aspect of their lives. We’re entering an age of awareness and awakening. The increase of public data breaches, the rise of recognized security flaws in hardware and software, and actual and perceived data misuses of personal data are opening people’s eyes to the need to protect their privacy and to take an active role in the management of their personal information. One day, market leaders envision, that the majority of people will awaken to the undeniable fact that their personal information has value, that it is their asset, and that they can have an active role in its management–its production, collection, refinement, use, exchange, and value. However, for many, having control over the sovereignty of their digital self may be out of reach of many, as privacy is the new luxury good.

In this session Mary Beth McCabe and Michael Becker have an online fireside chat on the future of privacy and the emergence of the individual digital sovereignty. We’ll discuss the triggers–changes in people’s behavior, the regulatory and technology landscape, and commercial reactions—that have triggered a tsunami that is washing over the world’s economies. Once the waters recede the landscape of business will forever be changed. It is time to prepare.

Michael, Becker, Ramon Corona, Mary Beth McCabe, (l to r) at National University

Live with Jamie Turner, Internationally Recognized Author, Network TV News Contributor

Want to learn from Jamie Turner? He’s got some inspiration here in this webinar, recorded early in 2018.

Learn about social media, mobile marketing, artificial intelligence and virtual reality. All of these which impact marketers today. Find out what the trends mean.

Live with Jamie Turner

photo and description

Meet Jamie Turner

“What is Artificial Intelligence? And how is Artificial Intelligence different from Machine Learning?”
We will talk about this Monday, Jan 29 from 11am -12 Noon PST LIVE with Jamie. Here is the login.

Conversation starter here from Jamie’s blog….. “AI is the ability for a computer or computer-controlled robot to perform tasks commonly associated with intelligent beings. AI is an umbrella term that would include a wide variety of things including self-driving cars, Google search, image recognition software, and a whole slew of stuff you already use or are at least thinking of using.

Machine Learning is a sub-category of AI. It gives computers the ability to automatically learn and improve by using algorithms. (An algorithm is a step-by-step procedure for solving a problem or reaching a goal. It’s sort of like a recipe that you keep adjusting and improving each time you use it.)

Artificial Intelligence is a broad category that covers computers and robots that do human tasks, and Machine Learning is a sub-category that focuses in on the use of algorithms that continue to improve the more they’re used.”

AI= Google Image Search, Paid Search, and Facebook Feed. Also, Netflix, Spotify and Pandora all give you AI.

Jamie’s got a list of 157 AI platforms and growing. Go ahead and add to it!

Live with Lon Safko on innovative thinking and social media interview

We talked with Lon Safko about Innovative Thinking and Social Media. Give a few minutes to listen to his words and the interaction with Mary Beth McCabe and guests. Tell us what you think.
Some of the topics included personal stories of success and failure. We talked about creativity, perspective, and defined inventors, entrepreneurs and innovators.
One of the key points was about “Admitting your weaknesses is your strongest strength”. Lon is a champion for the inventor, and admits he was weak in Marketing at first.

Enjoy the experience here.

Your digital transformation: Have you made the move yet?

Are you part of the solution or part of the problem? We talked with Analyst Jason Bloomberg today about digital transformation. If you are not part of the change, you may be creating a silo or two. Our discussion today was about Mobile Marketing and Social Media and changes in Enterprise organizations, so now everyone has a stake in the success of the communications. Marketing is not just for the Marketing department. It’s everyone’s role and responsibility. There is role-shifting going on now.

We also talk about how to become an expert in your field. Is it too late to become an expert on the blockchain? Perhaps, or maybe your niche just has not yet been named. What makes an expert?

Jason Bloomberg gives us two examples of firms that are changing from within. One is, a real estate firm that is becoming a software company. If you visit the website, you’ll see very little about transactions, but a lot about lifestyle.

A second example is Neiman Marcus, Inc. Jason gave us examples of how personal touch has been successfully transformed using artificial intelligence tools. Sales executives have much more data available to help them navigate the needs and wants of customers. Therefore, they are able to be more efficient, while being personal and needs-driven.

Listen to the live, uncut version below.


Live webinar about Social Media and National University programs

Want to learn as much as you can in a short amount of time and make it look easy? Check out this video. Topics in this video include creating a persona for your business, solving your customer’s problems with a solution they need, and measuring your results. Examples of Hanes, IBM, and even Colgate Palmolive Dish Detergent are cases presented by #lisarothstein. Thank you, Lisa for this interview in depth and full of great experiences.

The Chief Inspiration Officer speaks

Do you need to increase your influence? One way you can achieve this is to inspire. This live webinar with Sherry Hayes Peirce gives you insight on how to do that. Mostly, it’s about increasing your Human-ness. We talked about other topics to increase your inspirational tool box. Get yourself ready to watch and give a listen here:

For the audio only link:

What do you need to know about Social Media, but were afraid to ask?


Will you join us?

We’re hoping for a great AMA (Ask me Anything) session featuring our Social Media Expert, Cheryl Hawley, National University adjunct professor. Have a question? Send it in advance. Want to chat about it? We’ll be on Monday 1 PM-2PM PST. Never used zoom? It’s easy.

Join from PC, Mac, Linux, iOS or Android:

That’s all you need to do. If you have a headset and camera, you’ll be able to interact even better.

Cheryl Hawley is a digital marketing strategist, marketing professor and trained public speaker. Cheryl is the founder of Unite Socially.  A media agency specializing in social media marketing and influencer management for the beauty industry.  Cheryl is a highly sought after speaker and consultant whose work has impacted franchises and organizations that have grown to be multi-million dollar companies.

This photo (below) was the very first in the series, back in January, 2017. We are now well into the calendar year, so we have a lot in the pipeline as well as a history. Our Facebook page promotes the events. @mobilemarketingsocialmedia. We don’t charge a fee to attend. We want to inform, educate and help you with your individual needs. We hold these every other Monday at present. We may expand to a weekly format in the future.

Meet Rich Brooks

Want to learn more about Lead Gen? Meet Rich Brooks on March 13 on our own special zoom cast. We’ll have an hour long Q and A about how to become more successful as a business owner, when it comes to digital marketing. Limited seating, so arrive early. Find out more @mobilemarketingsocialmedia on Facebook. This is #5 in a series.

Rich wrote the book that he wished someone had written when he started his business. He’s passionate about bringing you more customers and success. We’d like to share this special time with a few of our closest friends and associates. So far, we’ve had Melodie Tao, Lon Safko, Kendra Losee and Francisco Martinez on our show. We’d like to hear from you. Ask your questions and get real answers, too.

Take it from Mari

NU affordable and ranking higher

Social Media simplified

Did you know that NU’s programs were among the most affordable? Here is more detail. We are now ranked #19 of the most affordable online bachelor’s degrees in communications.
Want to know more: Just ask, we’ll be glad to respond.