Listen to an inteview from Jeffrey Frishner, recent MBA graduate from National University http://podcastinnovators.com/interview-of-nus-mobile-marketing-and-social-media-program-manager-dr-mary-beth-mccabe
Response Expo 2016 was an amazing experience full of learning opportunities and insight on various concepts related to direct response. This year was my first year attending and afforded me the opportunity to be engaged by many thought leaders in the industry including seasoned marketing professionals in the finance, marketing and web development, and automotive industries. The event also included the latest and greatest in technology applications for social media management, analytics, and media. I most enjoyed the marketing mix and how many of the companies attending the event as sponsors and exhibitors interconnected in one way or another in support of direct response marketing.
Major corporations and organizations such as Hulu, Lending Tree, and Wix.com were among the heavy hitters – representing their brands as they shared their experience with attrition in both online and offline marketing practices. There were also several companies offering the latest in order and product fulfillment and call center services. Among these, informercial providers and copywriters were also present. This event gave me a broader perspective of direct response marketing and the chance to reflect on how technology has evolved over the years to allow marketers a greater platform to maximize their marketing budgets using advance tools and software that support analytics in a way that has never been done before.
The vibe of the event was welcoming, engaging, and full of educational opportunities that would benefit students and seasoned professionals in the marketing and communications industries. From this experience, I’ve gained additional industry knowledge and the opportunity to network with many amazing marketing professionals from all over the country. I currently work with local government and nonprofit organizations as well as small businesses. This event has given me several connections and opportunities that I know will lead to advancing my current employment and business in the marketing world.
In my search for more content on mobile marketing, I found a pub from Britain that is called “Mobile Marketing” and I found a very interesting article about Ad blocking. If you remember pop up ads, then you know why there is such a thing.
Ad blocking is coming to mobile in an explosive way in the near future, they claim. I agree with that prediction.
Yes, you can get a “White Label” for your ads. But most large companies actually pay for this, they say. So, what confidence do we have with a white label if it just costs a company extra cash?
I’ve installed Adblock, and it tells me that in 3 weeks, I’ve had 42 ads blocked and that I have saved 54 MB of data. That tracking tells me that the app has been good for me, so I will keep it and keep checking my stats.
The welcome screen says Adblock blocks banners, pop-ups and videos in any app. It works on both Wi-Fi and cellular networks and protects your privacy by blocking malicious tracking.For a visual demonstration on how this works, see the figure above, “How does Adblock work? This was a screen shot of my mobile phone.
The reason Adblock and other apps that exist is that the ad community has been obnoxious in their pursuit of eyeballs. Some few have ruined the desktop and now the mobile experience.
When we watch TV, we can zap through the commercials. Now, with an app, we can block them out, mostly. And with paying a fee to a firm like YouTube ($9.95 a month) we can go ad free! That’s Google, getting paid to serve the ads, and getting paid NOT to serve the ads. Wow.
What a business.
Want to read more? See the magazine below for some very good articles on the topic.
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If you think ahead about how mobility has changed our world, and mostly for the better, watch this video from Ramesh Raskar about how x can become much more than just a variable. His TedX talk is the best one I have seen on Mobile Marketing. I hope you enjoy watching his theory and application of how your eye exam will be different in the future.
“As the Head of MIT Media Lab’s Camera Culture Research Group, Professor Ramesh Raskar is credited with a long list of innovations, including a smartphone attachment that can diagnose eye problems. But he makes the point that you don’t have to be a PhD to be an inventor. This inspiring talk from TEDx BeaconStreet equips every one of us with an easy-to-use framework.”
Have you ever seen the MIT Media Lab?
Heather Clancy writes for Fortune Magazine about the breakthrough year for mobile marketing. She uses three main points on why it’s compelling in 2015 to do your marketing through mobile channels. She’s clear, concise and uses good examples.
She’s done her homework. She’s sat through dozens of sales pitches to learn about new products and services. So, we give a shout out to you, Heather, for some good reporting and want to know about 2016, since we’re just a few months away. What will the Christmas holidays mean to mobile in the next few weeks/months? What about the Amazon’s of the world? How will Google react to Facebook’s new free transfer of funds using debit cards in the US to your friends/business friends?
More questions. Thanks for the conversation.
There are some good tips on using Social Media effectively here, in this case study of Linkedin.com. This was presented in Los Angeles on April 17, 2015, and perhaps will also be presented at a future workshop to help us get better acquainted with platforms that allow us to network with other professionals like ourselves.
We want to hear from you about Linkedin. What are you finding that makes recruiters want to recommend you? Are you finding jobs without the premium membership? What are your experiences with the platform compared to other job related social media? We’d like to hear from you.
Are you using Social Media to help you get a job? If so, how are you doing it? If not, what are your reasons?
We’d like to hear from you as we plan our April workshop in Los Angeles on Social Media.
See the info here and let us know your thoughts.
The diagram here is from eMarketer, showing the Worldwide Social Network users in 2015 by continent. Clearly, this is not a fad.
Here’s some research we will discuss at the workshop.
Teens are using Social Networks, even if they tell you that Facebook is no longer relevant to them.
Here’s my resume, which you may want to use as a template for building your personal profile.
What if all of the social network users worldwide could unite on one idea and make some really permanent positive change in the world? See the chart here from eMarketer and notice who is using social media networks. It is everywhere, and we are just beginning to use it to accomplish big change. If 2 billion people have a voice that was unlocked until now, what do you think will be the outcome in just a few years from now?
I intend to be around. And the 80% who will be accessing these on mobile devices are not even being addressed with responsive design by most organizations yet. So, we’re on the right track.
Follow along and learn with us.