Response Expo 2016 was an amazing experience full of learning opportunities and insight on various concepts related to direct response. This year was my first year attending and afforded me the opportunity to be engaged by many thought leaders in the industry including seasoned marketing professionals in the finance, marketing and web development, and automotive industries. The event also included the latest and greatest in technology applications for social media management, analytics, and media. I most enjoyed the marketing mix and how many of the companies attending the event as sponsors and exhibitors interconnected in one way or another in support of direct response marketing.
Major corporations and organizations such as Hulu, Lending Tree, and Wix.com were among the heavy hitters – representing their brands as they shared their experience with attrition in both online and offline marketing practices. There were also several companies offering the latest in order and product fulfillment and call center services. Among these, informercial providers and copywriters were also present. This event gave me a broader perspective of direct response marketing and the chance to reflect on how technology has evolved over the years to allow marketers a greater platform to maximize their marketing budgets using advance tools and software that support analytics in a way that has never been done before.
The vibe of the event was welcoming, engaging, and full of educational opportunities that would benefit students and seasoned professionals in the marketing and communications industries. From this experience, I’ve gained additional industry knowledge and the opportunity to network with many amazing marketing professionals from all over the country. I currently work with local government and nonprofit organizations as well as small businesses. This event has given me several connections and opportunities that I know will lead to advancing my current employment and business in the marketing world.