Maybe it’s replaced your best friend. Maybe you never are without it. According to the IAB, two thirds of us are operating a device every thirty minutes of our awake time. And one in five of us is checking the phone every five minutes. Are you that one in five?
We knew that teens would rather have a mobile phone than a car, but this is a new finding, about time spent and how dependent we are on communications.
The Interactive Advertising Bureau (IAB) would like you to think that advertising is effective on mobile phones, too. They have some studies that prove this. Take a look here and comment if you like.