In my search for more content on mobile marketing, I found a pub from Britain that is called “Mobile Marketing” and I found a very interesting article about Ad blocking. If you remember pop up ads, then you know why there is such a thing.
Ad blocking is coming to mobile in an explosive way in the near future, they claim. I agree with that prediction.
Yes, you can get a “White Label” for your ads. But most large companies actually pay for this, they say. So, what confidence do we have with a white label if it just costs a company extra cash?
I’ve installed Adblock, and it tells me that in 3 weeks, I’ve had 42 ads blocked and that I have saved 54 MB of data. That tracking tells me that the app has been good for me, so I will keep it and keep checking my stats.
The welcome screen says Adblock blocks banners, pop-ups and videos in any app. It works on both Wi-Fi and cellular networks and protects your privacy by blocking malicious tracking.For a visual demonstration on how this works, see the figure above, “How does Adblock work? This was a screen shot of my mobile phone.
The reason Adblock and other apps that exist is that the ad community has been obnoxious in their pursuit of eyeballs. Some few have ruined the desktop and now the mobile experience.
When we watch TV, we can zap through the commercials. Now, with an app, we can block them out, mostly. And with paying a fee to a firm like YouTube ($9.95 a month) we can go ad free! That’s Google, getting paid to serve the ads, and getting paid NOT to serve the ads. Wow.
What a business.
Want to read more? See the magazine below for some very good articles on the topic.