The Mobile Marketing Readiness Survey was created by Michael Becker, from mCordis. He shares it as part of the upcoming textbook on Mobile Marketing.
We’d like to see you take the survey, and then analyze your own personal results. You can score this as you feel is appropriate for your level of experience.
This is a tool that will help you to achieve your goals, and sets the expectations in advance of your work in Mobile Marketing.
Survey questions below:
1. a. Do you have a dedicated resource for mobile? Yes or No.
1b. If the answer is no, do you:
i) work with an outside agency.
ii) make mobile part of our overall marketing team’s efforts.
iii) make mobile part of our digital marketing/e-commerce team.
iv) have a dedicated mobile product team.
v) have a formal approach toward planning and executing mobile programs.
vi) none of the above
2. How are your mobile decisions made?
a) They are not made. We do not have a mobile team; our mobile programs are ad-hoc.
b) By our senior management.
c) By our marketing team.
d) By our agency.
3. Which of the following mobile channels do you use?
For each of the items listed below, choose one of the following:
|Don’t Know What This Is||Not Using||Use Rarely||Use Often||Critical to our Efforts|
|Responsive Design Websites|
|Native Mobile Websites|
|Progressive Mobile Websites|
|Native Mobile Applications|
|Hybrid Mobile Applications|
|Application Enhancements and SDKs|
|Optimized Mobile Video|
|Mobile Advertising – Display|
|Mobile Advertising – Native|
|Mobile Advertising – Rich Media|
|Device Finger Printing/Targeting|
Scoring: Review your Mobile Marketing Readiness Survey results for additional questions you may want to ask yourself. You can also send this survey to your partners and co-workers to assess their level of technology adoption. If you find that the majority of your answers are “Not Using, Use Rarely, Occasionally or Don’t Know,” then you have some work to do. If you find that the majority of the items are in the “Use Often” and “Critical to Our Efforts” columns, then you are heading toward success faster than others. Reading the upcoming textbook will help you understand your mobile marketing readiness levels and how to improve them.
Stay tuned for more information to come about the textbook.