Tag Archives: Mobile Marketing

What are the best schools?

We did not create this list. We did not even know there was such a list, and National University is near the top. Can NU do better? Yes. of course. We are always improving our value and relevance. Here is the list from The Best Schools.
Our enrollments are rising now for our 2019 classes. So if you are searching for a program that is flexible, monthly, and with high value, consider looking at the Specialization in Mobile Marketing and Social Media as part of the MBA at National University.
Our graduates are working in the fields where they learned to craft their writing, strategy and collaboration. We’d like to introduce you to some of them. In the meantime, take a look at the rankings here and compare our program with the best.

The 14 Best Online Master’s in Internet Marketing Programs

Live with Jamie Turner, Internationally Recognized Author, Network TV News Contributor

Want to learn from Jamie Turner? He’s got some inspiration here in this webinar, recorded early in 2018.

Learn about social media, mobile marketing, artificial intelligence and virtual reality. All of these which impact marketers today. Find out what the trends mean.

Live webinar about Social Media and National University programs

Want to learn as much as you can in a short amount of time and make it look easy? Check out this video. Topics in this video include creating a persona for your business, solving your customer’s problems with a solution they need, and measuring your results. Examples of Hanes, IBM, and even Colgate Palmolive Dish Detergent are cases presented by #lisarothstein. Thank you, Lisa for this interview in depth and full of great experiences.

How close is your phone to you?

From an event at National University

Maybe it’s replaced your best friend. Maybe you never are without it. According to the IAB, two thirds of us are operating a device every thirty minutes of our awake time. And one in five of us is checking the phone every five minutes. Are you that one in five?
Guilty!

We knew that teens would rather have a mobile phone than a car, but this is a new finding, about time spent and how dependent we are on communications.
The Interactive Advertising Bureau (IAB) would like you to think that advertising is effective on mobile phones, too. They have some studies that prove this. Take a look here and comment if you like.
https://www.mediapost.com/publications/article/302794/smartphone-use-is-constant-worldwide.html

 

Why do I need Mobile Marketing?

chapters

8 chapters in Mobile Marketing Essentials

Let’s face it, you would not be reading this if you didn’t think that it was important, right? Of course it is.
Do you check your device more than 200 times per day, and like me, sometimes have more than 20 apps open?
Try this: see if you can only use your mobile device for just one day. Try it. Cold turkey on the desktop. Can you do it?
For some, it’s really difficult because of habits we have that make us want to use the desktop. For others, they already use the mobile device for 90% of their work-related projects.
If you want to know more about Mobile Marketing, please consider buying this textbook from this link here, where Stukent, Ink, our publisher, will guide you to access the textbook.
We’d like to know what you think about the book, and how you like it. And, we will be using your comments as we launch the improved version ebook in the near future.

Order the textbook here

photo of Michael Hanley

co-author Michael Hanley, Ball State University

 

Amanda

Amanda, from Stukent, at recent San Diego conference with Mary Beth McCabe.

Watch this short interview with Kimberly, who learned Mobile Marketing and Social Media at National University. To learn more, please contact advisor@nu.edu

graphic about mobile and social

Coming in 2017, The Mobile Marketing Essentials

mobile graphic

Is your business mobile ready? Take the test.

We have been working on a book “The Mobile Marketing Essentials” since 2014 and it’s coming closer to being finished. We know there is a need for this, because we have been searching and not able to find the right materials. We will announce a date and a location where you can download the book for free for a limited time. So, please follow this page and you will be notified of that date. In the meantime, look for chapters and content to roll out as well. The authors are: Michael Becker, Michael Hanley, Paul Berney and Mary Beth McCabe. We really appreciate your support and encouragement as this writing and publishing process is critical to the growth of content and distribution that has a high quality and value for the reader.

Ad Blocking: How does it work? What do you use?

How does Adblock work?

How does Adblock work?

In my search for more content on mobile marketing, I found a pub from Britain that is called “Mobile Marketing” and I found a very interesting article about Ad blocking. If you remember pop up ads, then you know why there is such a thing.
Ad blocking is coming to mobile in an explosive way in the near future, they claim. I agree with that prediction.
Yes, you can get a “White Label” for your ads. But most large companies actually pay for this, they say. So, what confidence do we have with a white label if it just costs a company extra cash?
I’ve installed Adblock, and it tells me that in 3 weeks, I’ve had 42 ads blocked and that I have saved 54 MB of data. That tracking tells me that the app has been good for me, so I will keep it and keep checking my stats.
The welcome screen says Adblock blocks banners, pop-ups and videos in any app. It works on both Wi-Fi and cellular networks and protects your privacy by blocking malicious tracking.For a visual demonstration on how this works, see the figure above, “How does Adblock work? This was a screen shot of my mobile phone.

The reason Adblock and other apps that exist is that the ad community has been obnoxious in their pursuit of eyeballs. Some few have ruined the desktop and now the mobile experience.
When we watch TV, we can zap through the commercials. Now, with an app, we can block them out, mostly. And with paying a fee to a firm like YouTube ($9.95 a month) we can go ad free! That’s Google, getting paid to serve the ads, and getting paid NOT to serve the ads. Wow.
What a business.

Want to read more? See the magazine below for some very good articles on the topic.

“It’s never too late” says MBA Grad at 57

Jeffrey Frichner

Today is the conferral date for Jeffrey Frichner, MBA, National University. Yes, he’s 57 years old, and he posted to his timeline on Nov 2 the proof. And the response has been overwhelming because he’s inspiring his teens, his neighbors and the NU faculty and student body to see the results of hard work and tenacity. Was it easy? No. Was it worth it? Yes, according to Jeffrey.

Jeffrey was my student in April 2015, in the class, Mobile Marketing. He came to the online classroom with an attitude that said, “I want to learn” and challenged his professor and his classmates to provide a superior experience for him to be successful. And succeed he has. He’s on to many new business opportunities and I doubt if it will be long before we’re hearing more.

He now has his Masters of Business Administration with a specialization in Mobile Marketing and Social Media, and as of today, it’s official.

In the meantime, we salute all of the hard working students in the School of Business and Management, as well as the professors and staff for making the student experience exceptionally excellent and we congratulate Jeffrey in his achievements, especially those in academia. We look forward to hearing more.

San Diego Hispanics and their Mobile Phone

San Diego Hispanics and Mobile

Scarborough Research reaches deep into mobile here with a look into how Hispanics are using their wireless devices. This research comes from the SDX (formerly San Diego Ad Club) and the Hispanic Marketing committee. Today, Hispanics out index on almost every mobile device and measurement. We will continue this conversation in later posts. Your comments are welcome as well.

With the busiest border crossing in the world, the third largest region of US Hispanics, combined with Tijuana, the San Diego metro continues to shine as a leader. Stay tuned for more to come on this topic.