If you think ahead about how mobility has changed our world, and mostly for the better, watch this video from Ramesh Raskar about how x can become much more than just a variable. His TedX talk is the best one I have seen on Mobile Marketing. I hope you enjoy watching his theory and application of how your eye exam will be different in the future.
“As the Head of MIT Media Lab’s Camera Culture Research Group, Professor Ramesh Raskar is credited with a long list of innovations, including a smartphone attachment that can diagnose eye problems. But he makes the point that you don’t have to be a PhD to be an inventor. This inspiring talk from TEDx BeaconStreet equips every one of us with an easy-to-use framework.”
The Mobile Marketing Readiness Survey was created by Michael Becker, from mCordis. He shares it as part of the upcoming textbook on Mobile Marketing.
We’d like to see you take the survey, and then analyze your own personal results. You can score this as you feel is appropriate for your level of experience.
This is a tool that will help you to achieve your goals, and sets the expectations in advance of your work in Mobile Marketing.
Survey questions below:
1. a. Do you have a dedicated resource for mobile? Yes or No.
1b. If the answer is no, do you:
i) work with an outside agency.
ii) make mobile part of our overall marketing team’s efforts.
iii) make mobile part of our digital marketing/e-commerce team.
iv) have a dedicated mobile product team.
v) have a formal approach toward planning and executing mobile programs.
vi) none of the above
2. How are your mobile decisions made?
a) They are not made. We do not have a mobile team; our mobile programs are ad-hoc.
b) By our senior management.
c) By our marketing team.
d) By our agency.
3. Which of the following mobile channels do you use?
For each of the items listed below, choose one of the following:
Don’t Know What This Is
Critical to our Efforts
Responsive Design Websites
Native Mobile Websites
Progressive Mobile Websites
Native Mobile Applications
Hybrid Mobile Applications
Application Enhancements and SDKs
Optimized Mobile Video
Mobile Advertising – Display
Mobile Advertising – Native
Mobile Advertising – Rich Media
Device Finger Printing/Targeting
Scoring: Review your Mobile Marketing Readiness Survey results for additional questions you may want to ask yourself. You can also send this survey to your partners and co-workers to assess their level of technology adoption. If you find that the majority of your answers are “Not Using, Use Rarely, Occasionally or Don’t Know,” then you have some work to do. If you find that the majority of the items are in the “Use Often” and “Critical to Our Efforts” columns, then you are heading toward success faster than others. Reading the upcoming textbook will help you understand your mobile marketing readiness levels and how to improve them.
Stay tuned for more information to come about the textbook.
If you already are “in the know” they read no further. Most of us feel that we need to know more about these topics in today’s very fast changing world. If you want to learn more about how Mobile Marketing and Social Media will change your life, or your business, or both, you can enroll in this online class now.
National University seeks to help the adult learner sharpen skills that can be applied right away, in a one month one course format. Find our more on your schedule, as we have many classes that you may find valued and relevant.
Here’s just one fast example: How many times a day do most people check their mobile phones? (Hint: A lot) The answer is below.
Want to know more about our classes and faculty? There’s plenty on this page, and the website www.nu.edu, and we’re also featuring some of our instructors on the Mobile Marketing YouTube Channel, featuring Michael Becker, one of the leading authorities on Mobile Marketing and author of “Mobile Marketing for Dummies.”
Answer: The MMA says that the average person checks their mobile phone about 150 times a day.