Are you part of the solution or part of the problem? We talked with Analyst Jason Bloomberg today about digital transformation. If you are not part of the change, you may be creating a silo or two. Our discussion today was about Mobile Marketing and Social Media and changes in Enterprise organizations, so now everyone has a stake in the success of the communications. Marketing is not just for the Marketing department. It’s everyone’s role and responsibility. There is role-shifting going on now.
We also talk about how to become an expert in your field. Is it too late to become an expert on the blockchain? Perhaps, or maybe your niche just has not yet been named. What makes an expert?
Jason Bloomberg gives us two examples of firms that are changing from within. One is www.jll.com, a real estate firm that is becoming a software company. If you visit the website, you’ll see very little about transactions, but a lot about lifestyle.
A second example is Neiman Marcus, Inc. Jason gave us examples of how personal touch has been successfully transformed using artificial intelligence tools. Sales executives have much more data available to help them navigate the needs and wants of customers. Therefore, they are able to be more efficient, while being personal and needs-driven.
Today is the conferral date for Jeffrey Frichner, MBA, National University. Yes, he’s 57 years old, and he posted to his timeline on Nov 2 the proof. And the response has been overwhelming because he’s inspiring his teens, his neighbors and the NU faculty and student body to see the results of hard work and tenacity. Was it easy? No. Was it worth it? Yes, according to Jeffrey.
Jeffrey was my student in April 2015, in the class, Mobile Marketing. He came to the online classroom with an attitude that said, “I want to learn” and challenged his professor and his classmates to provide a superior experience for him to be successful. And succeed he has. He’s on to many new business opportunities and I doubt if it will be long before we’re hearing more.
He now has his Masters of Business Administration with a specialization in Mobile Marketing and Social Media, and as of today, it’s official.
In the meantime, we salute all of the hard working students in the School of Business and Management, as well as the professors and staff for making the student experience exceptionally excellent and we congratulate Jeffrey in his achievements, especially those in academia. We look forward to hearing more.
Recruitment using Social Media: Are you getting the jobs you want?
We want to hear from you about Linkedin. What are you finding that makes recruiters want to recommend you? Are you finding jobs without the premium membership? What are your experiences with the platform compared to other job related social media? We’d like to hear from you.
Are you using Social Media to help you get a job? If so, how are you doing it? If not, what are your reasons?
We’d like to hear from you as we plan our April workshop in Los Angeles on Social Media.
See the info here and let us know your thoughts.
The diagram here is from eMarketer, showing the Worldwide Social Network users in 2015 by continent. Clearly, this is not a fad.
Here’s some research we will discuss at the workshop.