Here are the top 13 things that I learned at this year’s SMMW20 conference by Dr. Mary Beth McCabe, attendee.
- TikTok deep dive: Can we monetize it? That’s going to be the challenge. Create evergreen content plus trending content and use both. Consistency is better than frequency. Think of a movie trailer.
- Social media marketers need to be problem solvers first, before they can build their following.
- Five channels for revenue: Acronym PAIDS: Products, Ads/Affiliates, Information, Decks, Services
- The hot topic is streaming. Especially recurring and evergreen, but these are not always compatible. Ex. Netflix
- Create trust: reputation is an assessment of our trustworthiness.
- Podcasting: Be sure you create great content worth podcasting. Serve your audience before you serve anyone else. Know what they want. Ask them. Promote the episodes. Reviews don’t matter as much. Subscriptions do count. People stick around for the “voice.” (Paul Colligan)
- Analytics: 15-word headlines work. Long is good, especially in headlines. Write 20 headlines, then select. Short paragraphs. Every scroll should have an image. FAQ page. Remove old ones.
- HotJar uses heatmaps and user recordings plus surveys to find out what users like in your website.
- Find the 404’s. See where people came from to find your broken links
- Search is for the busy; social is for the bored.
- Eradicate mediocre. Less than perfect is ok @annhandley showed a rabbit conversion over three months. Slow down to speed up. (SDSU)
- Tesla Theatre inside car with streaming video. 29% growth this year. High demand for documentary storytelling
- Marketers are not trusted, so that needs to be established before anything.
Do you have a business account on Instagram? Are you an advanced user who needs some help with getting more followers and relevant impact in your special area? Check out this live session with Jenn Herman (pictured, second from left) from April 24, 2018 to find out what works for best practices.
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Are you part of the solution or part of the problem? We talked with Analyst Jason Bloomberg today about digital transformation. If you are not part of the change, you may be creating a silo or two. Our discussion today was about Mobile Marketing and Social Media and changes in Enterprise organizations, so now everyone has a stake in the success of the communications. Marketing is not just for the Marketing department. It’s everyone’s role and responsibility. There is role-shifting going on now.
We also talk about how to become an expert in your field. Is it too late to become an expert on the blockchain? Perhaps, or maybe your niche just has not yet been named. What makes an expert?
Jason Bloomberg gives us two examples of firms that are changing from within. One is www.jll.com, a real estate firm that is becoming a software company. If you visit the website, you’ll see very little about transactions, but a lot about lifestyle.
A second example is Neiman Marcus, Inc. Jason gave us examples of how personal touch has been successfully transformed using artificial intelligence tools. Sales executives have much more data available to help them navigate the needs and wants of customers. Therefore, they are able to be more efficient, while being personal and needs-driven.
Listen to the live, uncut version below.
Today is the conferral date for Jeffrey Frichner, MBA, National University. Yes, he’s 57 years old, and he posted to his timeline on Nov 2 the proof. And the response has been overwhelming because he’s inspiring his teens, his neighbors and the NU faculty and student body to see the results of hard work and tenacity. Was it easy? No. Was it worth it? Yes, according to Jeffrey.
Jeffrey was my student in April 2015, in the class, Mobile Marketing. He came to the online classroom with an attitude that said, “I want to learn” and challenged his professor and his classmates to provide a superior experience for him to be successful. And succeed he has. He’s on to many new business opportunities and I doubt if it will be long before we’re hearing more.
He now has his Masters of Business Administration with a specialization in Mobile Marketing and Social Media, and as of today, it’s official.
In the meantime, we salute all of the hard working students in the School of Business and Management, as well as the professors and staff for making the student experience exceptionally excellent and we congratulate Jeffrey in his achievements, especially those in academia. We look forward to hearing more.
We want to hear from you about Linkedin. What are you finding that makes recruiters want to recommend you? Are you finding jobs without the premium membership? What are your experiences with the platform compared to other job related social media? We’d like to hear from you.
Are you using Social Media to help you get a job? If so, how are you doing it? If not, what are your reasons?
We’d like to hear from you as we plan our April workshop in Los Angeles on Social Media.
See the info here and let us know your thoughts.
The diagram here is from eMarketer, showing the Worldwide Social Network users in 2015 by continent. Clearly, this is not a fad.
Here’s some research we will discuss at the workshop.
Teens are using Social Networks, even if they tell you that Facebook is no longer relevant to them.
Here’s my resume, which you may want to use as a template for building your personal profile.
Learn about Mobile Marketing and what is mobility? Michael Becker, professor at National University shares part 1 here.