Tag Archives: social media summary 2020

SMMW Year Eight Attendee: New notes and Photo of the musicians from 2017

Here are the top 13 things that I learned at this year’s SMMW20 conference by Dr. Mary Beth McCabe, attendee.

  1. TikTok deep dive: Can we monetize it? That’s going to be the challenge. Create evergreen content plus trending content and use both. Consistency is better than frequency. Think of a movie trailer.
  2. Social media marketers need to be problem solvers first, before they can build their following.
  3. Five channels for revenue: Acronym PAIDS: Products, Ads/Affiliates, Information, Decks, Services
  4. The hot topic is streaming. Especially recurring and evergreen, but these are not always compatible. Ex. Netflix
  5. Create trust: reputation is an assessment of our trustworthiness.
  6. Podcasting: Be sure you create great content worth podcasting. Serve your audience before you serve anyone else. Know what they want. Ask them. Promote the episodes. Reviews don’t matter as much. Subscriptions do count. People stick around for the “voice.” (Paul Colligan)
  7. Analytics:  15-word headlines work. Long is good, especially in headlines. Write 20 headlines, then select. Short paragraphs. Every scroll should have an image. FAQ page. Remove old ones.
  8. HotJar uses heatmaps and user recordings plus surveys to find out what users like in your website.
  9. Find the 404’s. See where people came from to find your broken links
  10. Search is for the busy; social is for the bored.
  11. Eradicate mediocre. Less than perfect is ok @annhandley showed a rabbit conversion over three months. Slow down to speed up. (SDSU)
  12. Tesla Theatre inside car with streaming video. 29% growth this year. High demand for documentary storytelling
  13. Marketers are not trusted, so that needs to be established before anything.
The music is what I love at SMMW